Teardowns, benchmarks, and lessons from the data

Reach the buying committee you’re missing

Vector Journeys helps you build your buying committee, see who’s engaged and who you’re missing, and turn contact-level signals into targeted ads and informed Sales follow-up.

What teams get wrong about B2B intent signals

Reading competitor content puts a buyer in consideration, not in market. Here is why a B2B intent signal should build an ad audience first, and where sales fits.

Your ABM platform says the account is hot. Now what?

Only 18.4% of marketers we surveyed can almost always explain why an account’s score changed. Here’s how Vector Scoring ties every stage and score to its evidence.

Your ABM platform has intent data. Cool. What else?

Website visits and intent spikes are just the beginning. Explore how Vector's Signal Library helps marketers track buyer activity, company changes, and custom AI-powered signals.

Cold email is dead: why signal-based advertising is the new B2B outbound

AI killed cold email by making personalization free. Learn how signal-based advertising brings outbound precision to feeds buyers actually read.

Always-on audiences: the B2B ad play that actually works

Static ad lists go stale the day you upload them. Learn how always-on audiences update themselves as buyers move, so your targeting never lags behind.

ABM KPIs by buying stage, from Identified to Selecting

One KPI set for a whole ABM program hides where accounts stall. Here are the KPIs to track at each buying stage, plus the two that apply to all of them.

ABM metrics for marketing, sales, and finance

ABM success metrics by owner: the scorecard marketing, sales, and finance each need, the number each one steers by, and the points where numbers change hands.

1:1, 1:few, 1:many. How to tier target accounts and when to move them.

1:1, 1:few, and 1:many are levels of effort. Learn how to set account tiers on fit, test them against closed-won deals, and move accounts as buyers engage.

ABM ROI: the 5:1 pipeline-to-spend math and how to hit it

ABM ROI comes down to one ratio and one comparison. Here's the 5:1 pipeline-to-spend math, what counts as spend, and how to measure against a control group.

The attribution black hole: how to prove B2B marketing impact without form fills

Most of the buyer journey never touches a form. Learn how contact-level tracking ties ad views and site visits to real pipeline.

ABM measurement is about influence, not attribution

ABM measurement built on influence: define a touch, define reached, set the window, compare reached accounts with a control, and report it so finance trusts it.

ABM strategy that actually drives pipeline

Most ABM strategies stall between account identification and pipeline. Learn to activate named contacts using behavioral signals and measure results by meetings booked.

The best tech stack for modern ABM

A modern ABM tech stack isn't a longer tool list — it's the right layers, connected and contact-level. See the layers and the one most stacks miss.

What account scoring gets wrong about B2B intent

B2B intent belongs to a person, and account scoring erases them. Here's why surge alerts go ignored and what contact-level data changes.

ABM personalization: match the message to the moment, not the logo

ABM personalization works when it's keyed to the buying stage and the signal that moved it, for an identified person. Four levels and a stage-by-role grid.

B2B database providers: choose by job, not by logo size

B2B database providers sell contacts, enrichment, intent, and identity. Map the jobs, know when a list is enough, and when you need activation on live engagement.

The one where I get promoted to VP of Marketing (and Josh explains why)

In this episode, Josh explains why he promoted me to VP. We talk trust, big bets, and what separates a marketing leader from someone who just manages marketing.

Best ABM software: map the category by job, not rank

Looking for the best ABM software? Skip fake Top-10 lists. Map platforms by job - selection, scoring, ads, visitor ID - and pick the output you can act on.

How to identify anonymous website visitors

How to identify anonymous website visitors: account vs contact-level resolution, what match rate means, and how to turn identified traffic into outreach.

Technographic data: targeting by the tech a company runs

Technographic data is the set of technologies a company uses. Learn how it's collected, its use cases, and how it compares to firmographic and intent data.

ABM orchestration vs. campaigns: the integration cost nobody prices in

ICP marketing: focusing spend on buyers who actually fit

ICP marketing focuses spend and sales effort on accounts that fit your ideal customer profile. Learn how to build an ICP and put it to work in-channel.

Intent data providers: pick by signal type, not logo

Intent data providers sell different signals: co-op topics, review sites, first-party visits. Compare types and pick a feed you can activate.

Data enrichment: what it is (and where it stops working)

Data enrichment appends firmographic, contact, and behavioral data to your records. See how it works, where it helps, and why fresh signals beat static lists.

Is ZoomInfo legit? What to verify before you buy

ZoomInfo is a real company—not a scam. The better questions are data freshness, compliance fit, and whether a static database solves your activation job.

Anonymous website visitors: what they are and how to reach them

Most B2B site traffic is anonymous. See why visitors stay unknown, what analytics can't tell you, and how to resolve high-intent traffic to named contacts.

How to track visitors to your website without stopping at a dashboard

How to track visitors to your website in four layers - analytics, clean events, identification, and activation - so tracking ends in a contact, not a chart.

How we ran video ads that drove 41% more pipeline in six weeks

We had a Series A budget and Super Bowl creative ambitions. Here's the three-video framework, the UK agency we handed full creative control, and the CTV strategy that drove 41% more pipeline in six weeks.

Website visitor tracking: the complete B2B guide

Website visitor tracking has three levels: analytics, company-level, and contact-level. Learn which one your B2B team needs and how to do it compliantly.

ZoomInfo alternatives: how to choose the right tool (not a bigger list)

Comparing ZoomInfo alternatives? The real choice isn't a cheaper database. See the three types of alternatives, how to evaluate them, and when to keep ZoomInfo.

Intent data, honestly: what it tells you and what it doesn't

A clear, honest guide to intent data: first-party vs third-party, account-level vs contact-level, where it misleads you, and how to use it well.

How to implement account based marketing without building another campaign calendar

Learn how to implement account based marketing as a continuous system, from fit-first target accounts and signals to activation, sales handoff, and proof.

Getting executive buy-in on contact-level ABM: how to make the internal case

Build an executive case for contact-level ABM with named-buyer proof, accountable activation, and a plan to measure meetings, pipeline, and committee coverage.

Contact-level ABM for LinkedIn: how to reach buyers without padding your audience

Build LinkedIn ABM audiences from named contacts, clear audience minimums without padding, and use tier-plus-persona clusters to protect reach and relevance.

What to look for in ABM platforms (and what most reviews miss)

Learn what to look for in ABM platforms beyond feature matrices: contact identity, audience activation, match rates, sales handoffs, and pipeline proof.

Common account-based marketing challenges

ABM programs keep hitting the same five walls. The root cause behind all of them is account-level execution, and fixing it changes everything.

How we designed an owned event series that generated $880K in pipeline

Private dinners beat big conferences. Here's how we built a four-city owned event series projecting $880K in pipeline from on $45K invested.

Contact-level ABM: how Fingerprint rebuilt their motion and opened up new channels

Fingerprint's ABM motion had real limitations: low match rates, no path to Meta, and account-level signals that sales couldn't act on. Here's how they fixed it.

Our six-month search for a demand gen marketer (and the three boxes they had to check)

We spent six months and 25 interviews looking for the right demand gen hire. Here's the three-box test that finally helped us find them.

Power(rangers) your MCP: what two demand gen rangers taught us at Booooo-t Camp

Two demand gen practitioners walked through their exact Vector MCP workflows at Booooo-t Camp. Here's what they covered.

The MCP trust problem nobody’s talking about

MCPs are changing how marketers work, but connecting the wrong one to your ad account can put your data and your account at risk. Here's what to watch out for.

How Vector uses Vector MCP

A behind-the-scenes look at how I use Vector MCP to run our own paid programs, including the daily workflows, prompt setup, and guardrails I built to make it work.

We just raised $10M to build the AI platform that makes marketers superhuman

We closed a $10M Series A to build AI that compounds what marketers already do. Here's what we're building and why we started with an MCP.

ABM ads: a contact-level point of view

Most ABM ads reach the right accounts but the wrong people. Learn why the buyer, not the account, is the only unit that makes your ABM ads actually convert.

We built an MCP for marketing. Here’s what it actually does.

Marketers shouldn't need three dashboards to answer a simple question. Our MCP lets you ask about campaign performance and buyer activity and get real answers back in seconds.

ABM campaigns: a contact-level point of view

Most ABM campaigns fail at the audience layer, not the creative layer. Learn how contact-level targeting replaces static account lists and fixes budget leakage.

Account based marketing: a contact-level point of view

ABM's strategy works. Its execution layer doesn't. Learn how contact-level signals fix the gap between account intent and reaching the right buyer by name.

What is an MCP and why we’re building it for marketers

MCP doesn’t replace your data strategy. It makes it usable. Most MCPs today are being built for developers. We’re building one for marketers.

Vector on Vector: an unhinged search as display experiment that drove $36K in pipeline

What happens when you treat Google Search like a display campaign? We combined broad match keywords, ICP targeting, and de-anonymized clicks to drive $36K in pipeline. Here's the full playbook.

The consolidation trap: how CMOs are setting their marketing teams up to fail

Consolidation isn’t always efficiency. Learn how CMOs unintentionally hurt marketing performance, pipeline, and team morale—and how to avoid the trap.

Vector on Vector: the surround sound play that turned $15K into 41% more pipeline

What if you could show up everywhere your buyer looks, all at once? That's B2B surround sound. We tested the strategy and broke down everything we learned.

The ultimate guide to building effective ad audiences

Learn how to build effective B2B ad audiences using contact-level data, intent signals, and dynamic segmentation to improve reach, match rates, and pipeline.

Cost per ICP click: the new ad metric you should be tracking

CPC counts every click. Cost per ICP click shows whether the right buyers clicked. Learn how CPICPC helps B2B teams measure ad performance.

What is signal-based advertising (and why does it matter now)?

Instead of guessing who might care, signal-based ads activate real-time buyer behavior and turn them into ad audiences—so you can reach the with the right message at the right time.

How to use intent signals to act on buyer interest

Learn how to gather and use buyer intent signals the right way, so you can engage buyers with context instead of guesswork, and turn them into revenue faster.

Turn enriched audiences into pipeline: Vector + Clay

Clay’s Ads sync audiences to LinkedIn and Meta using Vector’s advertising enrichment keeping paid aligned to live contact signals and automatically updating targeting as buyers move.

AI-powered ad targeting: How to & use cases

AI ad targeting works when the data behind it does too. Learn how to build smarter audiences, surface real buyers, and turn intent signals into actual pipeline.

Data accuracy and match rates: The truth about contact-level identification

What match rates really mean, why ~30% is best-in-class, and how accurate data actually drives pipeline.

The product we built, launched, and killed in six months

Building something for six months, launching it, and then killing it weeks later isn't exactly the dream. But it's also not the disaster it feels like in the moment.

Product release: Custom Slack alerts

Customize your Slack alerts in Vector to reduce noise, surface real signals, and keep Sales informed—without the Michael Scott chaos.

How we launched our first paid campaign without an ads team

Never run ads before? Neither had we. Here's how we launched Vector's first paid campaign without an ads team or a detailed playbook.

How to start influencer marketing without a massive budget

$12k budget. 7 influencers. $1.1M in pipeline. Here's how we built our first influencer program without a ton of resources or a giant marketing team.

The contact-level advertising strategy that turns paid media into trackable pipeline

A modern paid ads strategy for B2B marketers who want to reach real buyers on LinkedIn, Google, Reddit, and Meta—and drive revenue impact faster.

How bid agents enhance your Vector campaigns

Bid Agent is officially live, available as an add-on to your Vector plan, with unmatched performance when paired with Vector's contact-level ad audiences.

Meet Vector Bid Agent: the Turbo Man of LinkedIn ad performance

Bid Agent is officially live, available as an add-on to your Vector plan, with unmatched performance when paired with Vector's contact-level ad audiences.

Advanced targeting: Build ad audiences that convert

The days of blasting ads into the digital void are over. Advanced targeting is about precision, timing, and knowing buyers by name.

Signal-based marketing: Turning buyer behavior into pipeline

Signals are the breadcrumbs your buyers leave when they’re evaluating. If you can capture and activate them, you cut wasted spend, show up at the right moment, and deliver leads sales actually trusts.

How to build (and pitch) a marketing budget

When you're asking for hundreds of thousands of dollars to run marketing, a simple spreadsheet won't cut it. You have to sell the story behind the budget.

Why we repositioned Vector around building ad audiences

How we're solving both sides of the ad targeting problem: building contact-level ad audiences and revealing who engages—by name.

How Goldcast turns event signals into pipeline

Goldcast used Vector to turn event signals, like reg page visits and content engagement, into coordinated plays across ads, email, and BDRs, driving pipeline before the form fill.

Thoughtfarmer: From broad to precise to precision pipeline strategy

ThoughtFarmer's motion shifted from broad awareness to precision-based, multi-channel execution where they meet the buyer exactly where they are.

How Vector runs GTM

Surround sound GTM isn’t a horror story. With the right signals, the right stack, and the right orchestration, your buyers will feel like you’re everywhere, all at once.

Strategy over tactics: how Vector elevates GTM beyond ads

Stop confusing strategy with tactics. Learn why Vector goes beyond ABM and retargeting to deliver a true contact-based GTM strategy.

Wait. Your site doesn’t need a redesign. It just needs a messaging facelift.

It's very possible your website is already doing great work. And with some simple copy and imagery tweaks, you could make it even better.

How to retarget website visitors (the right way)

How modern retargeting works, the best campaign types, step-by-step setup, and how to measure success to boost conversions and ROAS.

We’re building the B2B Avengers — why I hired a Product Marketer first

Before demand gen. Before influencers. My first hire at Vector wasn’t what you’d expect.

Building custom ad audiences for LinkedIn

Learn how to create and optimize custom LinkedIn ad audiences using first-party data, contact lists, and intent signals to improve targeting and campaign performance.

How to build a contact-based marketing strategy

Learn how to build a contact-based marketing strategy that targets real buyers, aligns sales and marketing, and drives personalized, high-converting outreach.

Contact-based marketing: what tools do you need?

Learn which tools you need to run a contact-based marketing strategy. Identify real people on your site, track intent, and connect insights across your stack.

No more pens. Here's how to get strategic with B2B marketing swag.

You could whip out the swag catalog and order the usual. Or you could put a little more thought into what your B2B marketing swag says about your brand.

Best practices for contact-based marketing

Get the top best practices for contact-based marketing. Learn how to target real decision-makers, personalize outreach, and turn intent into pipeline.

Your CEO has shiny object syndrome. Here's how to handle it.

The challenge isn't stopping the ideas from coming—it's figuring out which ones deserve your precious time and budget.

Contact-based Slack alerts: Never miss a buying signal again

Vector’s Slack alerts turn contact behavior into instant action for Sales and Marketing.

Building a category? Create a moat using SEO and GEO

As a marketer, you're no longer just competing for Google's attention; you're also fighting to own the conversation in all the AI tools that shape how prospects understand your category.

Userled + Vector: Power personalized buyer experiences with contact-level intent data

The Userled + Vector integration bridges the gap between anonymous website activity and 1:1 experiences to the right buyers at the right time.

Transform anonymous visitors into high-converting leads with Vector + Persana AI

Transform website visitors into leads with Vector + Persana AI. Identify, personalize, and automate outreach with this new integration.