Introducing OffsiteID, the world's first and only intent platform that tells you exactly which contacts are in-market for your product, before they land on your site
Ideal Customer Profile is the definition of your target. Without a target, you'll never hit your goals. Learn how why ICP is the foundation for all of GTM.
Buyers make decisions based on emotion far more often than they'll admit. Stories spark emotion and leave you as the most memorable person in the room.
Marketing will often use tactics to compete against the most obvious other solutions, but this is most often not their biggest threat.
Understanding your users' problems is the first step to any successful product. Unfortunately, it's often skipped. Learn how to do it the right way.
Not all sales signals are created equal. Very rarely is there any single signal that equates to high intent.
Stop settling for useless account-level intent data.