Stories
Attribution the C-suite will actually believe
Finally, proof that your marketing efforts (even top of funnel) move the needle
Trusted by 400+ revenue teams to replace 6sense & Demandbase
A pie chart of channels doesn’t explain why a deal closed. A story does, and Vector writes one for every deal that opens or wins.
How it works
See what really went in to creating the deal
When a deal opens or closes-won, Vector gathers every signal on the account and its buyers and writes up how it happened, including the marketing that would have gone unnoticed.
See which ads and content made an impact
Every story ranks the creative that reached the buying group—the ad, the compare page, the webinar—by who it touched and how often, so you know what to run again.
- Ads, pages, content, and events in one ranking
- Measured by buying-group reach, not clicks
- Built from the same signals as the journey
Drop the story into Slack, the deck, or the deal review
Copy the story as an image or generate a private link.
- Copy as an image, sized for Slack and slides
- Private links
- One click from the story to the full journey
Stories write themselves as deals move
Open an opportunity and its story starts; close it and the story is finished for you. The library is the record of every win, and of what marketing did to earn it.
- Generated on open and on closed-won, no setup
- Filter by closed-won or open opportunity
- Proof for the board, from the CRM, not a model
ABM finally works the way you thought it would
Signals, accounts, contacts, activation, and proof, all in one loop