Turn enriched audiences into pipeline: Vector + Clay

Turn enriched audiences into revenue-driving advertising: Vector + Clay

GTM teams don’t have a data problem.
They have an activation problem.

You can enrich contacts and build dynamic workflows.
But turning that intelligence into predictable pipeline requires a different layer.

That’s where the Vector + Clay partnership comes in.

Two strengths. Two layers of the stack. One complete motion.

Clay is exceptional at:

• Creating dynamic data models and enriched audiences
• Testing and operationalizing signals
• Automating outbound and workflow logic

Vector is purpose-built for:

• Signal-aligned paid targeting
• Contact-level audience updates
• Lifecycle-aware inclusion and suppression

Clay’s Ads feature enables syncing audiences into LinkedIn and Meta using Vector’s best-in-class advertising enrichment.

Vector acts as the marketing-owned activation system, keeping paid campaigns aligned to live contact signals, automatically updating inclusion and suppression as buyers move, and connecting engagement directly to pipeline.

Together, they create a clear system:

Clay builds and enriches the audience.
Vector turns that audience into pipeline-driving advertising.

Advertising is no longer a static campaign execution layer. It’s part of the GTM system itself.

That’s the shift.

About the partnership:

Clay has embedded Vector’s advertising enrichment directly into its platform, making it easier for teams to experiment with enriched ad audiences.

When teams want to operationalize signal-aligned paid targeting at scale, with governance, reporting, and lifecycle control, Vector is the purpose-built activation layer.

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Operational clarity: How Clay and Vector work together

Our Head of RevOps, Sara McNamara, wrote a killer playbook on how to use Clay for targeted enrichment, scoring, and signal workflows. She also uses Clay to power our “surround sound” marketing. 

Her take? Clay is a builder environment.

It’s ideal for:

• Testing new enrichment providers
• Creating conditional workflows
• Building custom scoring logic

But experimentation and enrichment are only the first half of the equation. Enrichment logic isn’t the same as activation logic.

That’s where Vector becomes the marketing-owned activation layer.

What this unlocks

Many of the enrichment and scoring patterns outlined in Sara’s Clay playbooks become even more powerful when paired with continuous paid activation.

Enriched audiences → signal-driven ad activation

Use Clay to:

• Pull ICP accounts from your CRM
• Waterfall enrichment with personal emails 
• Build dynamic inclusion and exclusion lists
• Score accounts based on technographics, intent, or engagement

Sync those audiences into Vector to:

• Activate them across LinkedIn and Meta
• Focus on high-intent contacts
• Prioritize lifecycle stages in paid targeting
• Suppress customers, detractors, and closed-won opportunities
• Adapt targeting as signals and pipeline stages change

No CSV chaos. No manual syncing.
No lag between buyer behavior and paid targeting.

Sales + marketing orchestration without duct tape

When SDRs are prospecting Tier 1 accounts, marketing can:

• Run stage-appropriate ads to the same buying group
• Prioritize accounts showing live intent in paid targeting
• Suppress existing customers automatically
• Align messaging across email, outbound, and paid

That’s the system.

Intelligence → governance → pipeline.

The real shift: advertising as infrastructure

For years, ad platforms were treated as isolated execution channels.

Now they’re part of the revenue engine.

Clay gives you control over identity, enrichment, and signals.

Vector becomes the advertising layer that:

• Activates audiences based on real buying signals
• Adjusts targeting as lifecycle stages change
• Keeps inclusion and suppression logic aligned with CRM data
• Connects contact-level paid engagement directly to pipeline

It’s not just about pushing lists into LinkedIn.

It’s about making advertising a continuous, revenue-aligned system.

Who this is for

This partnership is built for:

• Demand Gen leaders running paid media
• ABM teams activating buying groups
• RevOps teams aligning CRM data with advertising
• Enterprise marketers who need control and scale

If you’re experimenting with audience workflows in Clay and want to operationalize signal-driven advertising at scale, Vector is the next layer.

How to get started

1. Build and enrich your ICP audiences in Clay
2. Sync inclusion and exclusion lists into Vector
3. Launch signal-driven campaigns across LinkedIn and Meta
4. Tie advertising activity directly to pipeline

Already building audiences in Clay? Activate them in Vector.
Already using Vector? Clay can deepen enrichment and audience modeling.
New to both? Let’s show you how the system works together.