Userled + Vector: Power Personalized Buyer Experiences with Contact-Level Intent Data

The Userled + Vector integration bridges the gap between anonymous website activity and 1:1 experiences to the right buyers at the right time.

Joshua Perk

May 20, 2025

3
Minutes

What if you could identify exactly who from your target accounts is showing intent? And what if you could trigger personalized outreach at the exact moment of interest?

That's exactly what the new Userled + Vector integration delivers—bridging the critical gap between anonymous website activity and 1:1 experiences to the right buyers at the right time.

What this integration unlocks

  • For Userled users: You'll now gain immediate visibility into exactly who is engaging from your target accounts—identifying specific contacts behind previously anonymous engagement signals and enabling real-time, personalized follow-up.
  • For Vector users: You can now seamlessly activate the rich contact-level insights you uncover by triggering personalized, multi-channel experiences through Userled's orchestration platform at the moment of interest.
  • The overall result? Teams can now identify and engage the right stakeholders within target accounts up to 2-3x faster, dramatically shortening sales cycles and increasing account penetration rates.
"Userled has transformed how we approach ABM. What used to take months can now be done in days or weeks."
—Kelly Manrique, Sr. Account Based Marketing Manager, Elastic

Why this matters

When marketing and sales teams can only see account-level engagement without contact specifics, valuable buying signals get missed, outreach is delayed, and account penetration stalls.

This integration helps GTM teams see right through the black box of ABM to:

  • Connect the dots between account-level engagement and the specific contacts showing interest
  • Eliminate the guesswork of who to target within complex buying committees
  • Trigger real-time, personalized journeys based on actual engagement, not assumptions
  • Scale personalized experiences across channels with precision targeting
“Vector has helped surface leads we would’ve completely missed. More importantly, it’s helping us clarify where buying intent is real.”
— James Kaikis, Chief Revenue and Experience Officer, TestBox

Real-world applications

Here's what this powerful pairing unlocks for your team:

  • ABM Strategists: Instantly identify which contacts within your ICP accounts are actively engaging, allowing you to create hyper-targeted, personalized journeys that move those contacts through the funnel faster.
  • Marketing Operations: Automate the connection between anonymous website visitors and personalized outreach, eliminating manual processes and ensuring no valuable buying signal falls through the cracks.
  • SDR Leaders: Equip your team with real-time alerts when specific decision-makers at target accounts show interest, enabling immediate, contextual outreach that resonates with their exact needs.

With this new level of insights and activation capabilities, teams can expect to see up to 40% higher engagement rates on outreach and significantly shortened sales cycles.

Getting started

Good news—you don't need a complex setup or months of implementation to start benefiting from this integration. Current Userled customers can now add Vector's website de-anonymization capabilities directly through the Userled platform.

If you're not yet a Userled customer, grab some time with their team to add this one-two punch of intent + action to your ABM arsenal. 

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