Vector vs. Demandbase
The account saw your ads. Did the buyer?
Demandbase targets accounts through its own ad network and charges separately for reporting. Vector reaches the actual buying committee on the platforms they scroll most, and shows which ads they engaged with on the road to closed-won.
Used by teams who moved their ad spend back into their own accounts
The full loop
ABM is a chain. Demandbase only hands you the first and third links.
To run a modern ABM program, you need: accounts to target, the contacts inside them, signals that say when, activation that reaches them, and proof of what moved. Demandbase handles accounts and signals, and runs display ads at the account level. The people inside the account, and evidence that any of it worked, are where Demandbase falls short.
Demandbase
AccountsContacts, missingYour own CRM data
Account-level on their DSP
Only through a paid upgrade
Vector
AccountsBuilt from your signal stack and closed-won reality
The named buying committee
30+ signals at the flip of a switch, plus custom signals
Ad audiences that refresh themselves
Timeline of key marketing moments for every opp
Where the loop breaks
Demandbase can’t tell you who’s in the room
Demandbase is strong at finding accounts and reading intent. The chain breaks where "Acme is in market" has to become "Sarah at Acme is the one to reach."
Contacts: none
It names the company, not the person
Nothing surfaces the people on the buying committee actually running the evaluation, so you’re still guessing.
Activation: account-level
Ads only reach who’s already in your CRM
Ads target an account or a job title. Named people need uploading from your CRM first, so new buyers never see them.
Proof: sold separately
Attribution is another module
At renewal, someone still rebuilds the story by hand from the ad platform, the CRM and Demandbase.
Side by side
Demandbase reaches the account.
Vector reaches the buying committee.
| Demandbase | Vector | |
|---|---|---|
| Target list | Demandbase Account identification across your TAM | Vector Scored by your signals, updated with closed-won patterns, refreshed daily |
| Why it’s prioritized | Demandbase Account and buying-group intent | Vector Signals and buyer activity you can see |
| Who gets identified | Demandbase Just the account | Vector The named contacts on the buying committee |
| Where contact data comes from | Demandbase Your CRM; Demandbase doesn’t find anyone on its own | Vector Your CRM, list uploads, and Vector’s database of nearly 300 million contacts |
| Signal source | Demandbase Primarily their own stack | Vector 30+ native signals, plus custom signals you create |
| Who the ads reach | Demandbase The account, or a job title inside it | Vector The actual buying committee |
| Where the spend lives | Demandbase Their own ad network | Vector Your LinkedIn, Google and Meta accounts |
| When the committee changes | Demandbase Nothing happens, because you can’t target contacts | Vector Your audiences change with it |
| What you can show | Demandbase Program-level pipeline tracking | Vector Which named contacts your marketing touched across the buyer journey |
| Where reporting lives | Demandbase A separate module you pay for | Vector Built into every plan |
The DSP
"But we’d lose the display network"
Fair. Demandbase runs ads across the open web and Vector doesn’t. If display is where your pipeline comes from, that matters. For most demand gen teams, it isn’t.
Your pipeline comes from LinkedIn, Google and Meta
Check last quarter’s sourced pipeline by channel and see how much of it a banner ad started.
Reaching the account doesn’t cut it
Reaching the four people deciding moves the deal. No ad inventory does that if targeting can’t name anyone.
Their delivery isn’t your goal
Their DSP optimizes media delivered to an account list. That’s not the number you defend at renewal.
You don’t have to choose today
Run Vector on the platforms you already own and leave display where it is.
Vector is the modern day ABM play, built for all of the marketers who are sick and tired of 6sense’s nonsense.
Kaylee Edmondson
Founder & Fractional Demand Gen Lead, DemandLoops
I’m not pulling together an account story from a million different platforms. Everything’s right here.
Kerri Amodio
Sr. Director, Growth Marketing, Levanta
With Vector’s contact-level data, we could trace the whole journey of the person who converted.
Meredith Gershenson
Demand Generation Lead, Navattic
The kind of tool that makes getting budget and buy-in easier.
Stan Rymkiewicz
Head of Growth, Default
FAQ
Switching from Demandbase, answered
Yes, for programs running mainly on LinkedIn, Google and Meta. If open-web display is a large part of your paid strategy, the two coexist well: Vector owns the contact layer and the proof, and the DSP keeps doing what it does best.
No, and that’s largely the point. Vector layers onto the LinkedIn, Meta and Google accounts you already run, so spend, history and optimization stay where they are.
More than you’d think. Starting while Demandbase is live means you compare on your own accounts rather than a vendor’s case study.
No. Vector works on the audience and the proof: who should see the campaign, and what it did to pipeline. What changes is that your campaign reaches named people on the buying committee, so the work you put into the creative lands on someone specific.
Yes. Vector starts at a $3,000/mo platform fee and scales with credits, so you can prove the contact layer on part of your target list before committing budget. That’s a different shape from an annual enterprise contract with media spend bundled in.
Vector publishes its pricing, so you can price yourself before you talk to us. A flat platform fee from $3,000/mo includes 50,000 credits; credits meter tracked accounts, site traffic, premium signals and actions on top. Enterprise ABM contracts tend to price the platform and the media together, then price attribution separately.