Podcast

This Meeting Could’ve Been a Podcast

Get dropped smack dab in the middle of the closed-door sessions where Jess Cook (VP of Marketing) and Joshua Perk (CEO) are working to turn Vector into B2B marketing’s next big thing.

Come for the big picture strategy and day-to-day tactics, stay for the jokes that make HR nervous.

Apple Podcasts Spotify YouTube

Latest episode

S3 #7 · Sep 2, 26

Josh wants everyone to use AI (but, like, in a human way)

Josh's latest “great” idea: everyone at Vector should be using AI. In a human way.

0:00
29:13

All episodes

S3 #6 · Aug 19, 26

Jess gets promoted to VP

Josh promoted Jess to VP of Marketing, now he has to explain himself. It could've been just another episode about a promotion.
S3 #5 · Aug 5, 26

Josh wants to build an ABM program

Josh wanted a secret marketing sleeper cell. Jess informs him it already has a name — ABM.
S3 #4 · Jul 22, 26

Jess wants to run video ads

Jess wanted to run TV commercials. Josh's only note: make it feel like the Super Bowl.
S3 #3 · Jul 8, 26

Josh wants to do owned events

Josh wanted his ChiliPalooza moment. He also wanted a Toyota Corolla people could scream in.
S3 #2 · Jun 24, 26

Jess hires a demand gen marketer

Jess opens a demand gen role. The brief: run ads, talk to customers, build in public.
S3 #1 · Jun 10, 26

Josh raises a Series A (and becomes a monster)

Season three Jess is not season one Jess. Same goes for Josh.
S2 #8 · Feb 18, 26

Josh wants to redesign the website (for real this time)

Josh wanted to redesign the website. Jess said no.
S2 #7 · Feb 4, 26

Josh wants to kill a product Jess just launched

Funnel Vision was supposed to be the thing . Six months of building.
Jan 28, 26

This Kickoff Could've Been a Podcast LIVE

Most companies guard their marketing plans like state secrets. We did a live podcast episode to show you everything.
S2 #6 · Jan 21, 26

Josh overthrows Jess and gets canceled

What does a CEO do when his head of marketing goes on vacation? Nothing much.
S2 #5 · Jan 7, 26

Jess wants to start running ads

Jess tells Josh that she's keen to start running ads. After all, you can't pivot to being an ad tech company without actually running ads yourself.
S2 #4 · Dec 17, 25

Josh wants to start an influencer program

Josh went to dinner with a CMO friend. A couple of drinks in, she showed him her entire 27-step influencer marketing strategy.
S2 #3 · Dec 3, 25

Jess wants to sponsor an event

Jess had it all figured out. A five-star restaurant.
S2 #2 · Nov 19, 25

Josh wants to reposition the company

just an overnight one). The team lands in Boston to face a hard truth: Vector was spread too thin, chasing too many use cases, and diluting outcomes.
S2 #1 · Nov 5, 25

Jess wants a real marketing budget

Season 2 is here—and we're kicking it off with the conversation every marketer loves: asking for budget. Jess has big goals, a solid strategy, and one tiny problem: she needs money.
S1 #8 · Aug 27, 25

Josh wants to redesign the website

Josh happily announces he’s redesigning the website. Jess smiles and nods while she internally screams in marketer.
S1 #7 · Aug 13, 25

Jess wants to hire a product marketer

Jess didn’t tiptoe into her new role—she marched in, spotted the gaps, and asked for headcount by day 2. Josh?
S1 #6 · Jul 30, 25

Josh wants to post on LinkedIn

Josh wants stardom. Jess wants structure.
S1 #5 · Jul 16, 25

Jess changes the website CTA and demos drop

Jess decides to update the entire site to push free trials instead of demos. Demos drop.
S1 #4 · Jul 2, 25

Josh orders a bunch of swag without a plan for it

Josh admits to ordering 500 custom Cards Against Humanity decks without any plan for them, except a strong urge to fight against boring swag at events. Jess steps in to help turn his impulse purchase into a real strategy that works.
S1 #3 · Jun 18, 25

Jess wants to start a podcast

Jess pitches Josh on starting a podcast as part of Vector’s video-first content strategy. All Josh hears is “blah bah blah, flying to Florida to spend $20K on an in-person shoot, yada yada yada,” and wonders how she plans to measure ROI.
S1 #2 · Jun 4, 25

Josh went to a conference and has a ton of crazy new ideas

Josh returns from CMO Summit buzzing with ideas, like hiring 20 influencers immediately . Jess works with him to understand which ideas could move the needle right now, and which ones are more distraction than priority.
S1 #1 · May 21, 25

Jess wants to bring on an agency

Jess comes in hot, asking for an agency budget within her first two weeks at Vector. Josh is skeptical, cuz CEO.