Vector vs. Influ2
A list is not an audience, y’all
Influ2 runs ads at a contact list you give them. Vector builds the audience from real buying signals, keeps it current as the committee changes, and shows which ads moved the deal.
Used by teams who wanted contact-level ads without building the list themselves
The full loop
ABM is a chain, and Influ2 has some weak links
To run a modern ABM program, you need: accounts to target, the contacts inside them, signals that say when, activation that reaches them, and proof of what moved. Influ2 can activate at the contact level, but you still have to hand them the list, notice when someone new is in market, and prove whether any of it moved a deal.
Influ2
Accounts, missingOn you to select, score, and prioritize
Only the names you provide
Built for AEs and SDRs
Vector
AccountsBuilt from your signal stack and closed-won reality
The named buying committee
30+ signals at the flip of a switch, plus custom signals
Ad audiences that refresh themselves
Timeline of key marketing moments for every opp
Where the loop breaks
Influ2 can’t reach anyone you haven’t already found
True 1:1 advertising is what Influ2 is built for, and the ads work. The gap is everything before the first impression and after the last click.
Accounts: nonexistent
Your list is only as good as your guess
Influ2 doesn’t score or stage accounts, so you decide which ones are in motion on your own.
Contacts: already in your CRM
No one new gets in
Ads reach only the contacts you hand over. An in-market buyer who isn’t in your CRM stays out of reach.
Signals: built for sales
Two pictures of the buyer
Its seller alerts never touch the ads, so marketing and sales work from different views of the same buyer.
Side by side
Influ2 runs ads at your list.
Vector builds the list for you.
| Influ2 | Vector | |
|---|---|---|
| Target list | Influ2 You bring accounts already identified | Vector Scored by your signals, updated with closed-won patterns, refreshed daily |
| Scoring and staging | Influ2 Not part of the product | Vector Every account sits in a stage and you can see why |
| Where the list comes from | Influ2 You build it and hand it off | Vector Built from real buying signals and Vector’s database of nearly 300 million buyers |
| Buyers not in your CRM | Influ2 Out of reach | Vector Found and added as signals fire |
| What they watch | Influ2 Activity from the contacts you provided | Vector Activity from any in-market contact, including ones not in your CRM |
| What a signal triggers | Influ2 A sales alert that never reaches your ad audiences | Vector Scoring and staging, buying committee updates, ad audience updates |
| Ad delivery | Influ2 Contact-level across the major platforms, controlled by their team | Vector Contact-level across the major platforms, controlled by your team |
| Who updates the audience | Influ2 Your team, then their team | Vector Audiences update themselves as new signals fire |
| Account stories | Influ2 Not something Influ2 builds | Vector Every touch on one timeline: ads, site visits, content and the CRM events that moved the deal |
The headcount question
"We don’t have anyone to run this in-house"
That’s why teams choose a managed service. But Influ2 takes launching and optimizing ads off your plate. Building the lists, refreshing them and proving the campaigns worked are still on you.
You’re not outsourcing the hard part
Building and refreshing the audience is the recurring cost. Vector builds it from buying signals, no spreadsheet.
They take the wheel
Hand over the list and you hand over setup, launch timing and pacing. Every change is another conversation.
SaaS doesn’t mean unsupported
Setup is handled and support is included, from a team that knows the product and your strategy.
Vector is the modern day ABM play, built for all of the marketers who are sick and tired of 6sense’s nonsense.
Kaylee Edmondson
Founder & Fractional Demand Gen Lead, DemandLoops
I’m not pulling together an account story from a million different platforms. Everything’s right here.
Kerri Amodio
Sr. Director, Growth Marketing, Levanta
With Vector’s contact-level data, we could trace the whole journey of the person who converted.
Meredith Gershenson
Demand Generation Lead, Navattic
The kind of tool that makes getting budget and buy-in easier.
Stan Rymkiewicz
Head of Growth, Default
FAQ
Switching from Influ2, answered
For most teams running contact-level paid, yes. The ads themselves are comparable; everything around them isn’t: which accounts to target, finding the people you haven’t met yet, and proving what the ads did. The exception is a team that specifically wants someone else pressing the buttons.
No, and that’s the whole point. Vector finds the named contacts on the buying committee from real buying signals instead of starting from a file you export.
They’re probably working for the people you already knew about. The question is who is evaluating you right now that never made it into your CRM, and what happens to your audience when the committee changes next week.
No. Vector does the stack underneath: finding the buying committee, keeping the audience current as it changes, and tying it back to the deal.
Vector publishes its pricing, so you can price yourself before you talk to us. A flat platform fee from $3,000/mo includes 50,000 credits; credits meter tracked accounts, site traffic, premium signals and actions on top. Influ2 is custom and sales-led, so the first number you see arrives after a call.