VECTOR VS. INFLU2
Influ2 runs ads at a contact list you give them. Vector builds the audience for you from real buying signals, keeps it current as signals fire and the buying committee changes, and shows you which ads moved the deal along.
THE FULL LOOP
To run a modern ABM program, you need: accounts to target, the contacts inside them, signals that say when, activation that reaches them, and proof of what moved. Influ2 can activate at the contact level, but you still have to hand them the list, notice when someone new is in market, and prove whether any of it moved a deal.
Influ2
On you to select, score, and prioritize
Only the names you provide
Built for AEs and SDRs
Vector
Built from your signal stack and closed-won reality
The named buying committee
30+ signals at the flip of a switch, plus custom signals
Ad audiences that refresh themselves
Timeline of key marketing moments for every opp
WHERE THE LOOP BREAKS
True 1:1 advertising is what Influ2 is built for, and the ads work. The gap is everything that has to happen before the first impression and after the last click.
Accounts: Nonexistent
Influ2 doesn't score or stage accounts, so the list you upload is only as good as your own guess about which accounts are actually in motion.
Contacts: Already in your CRM
Influ2 puts ads in front of only the contacts you've handed them. It won't surface someone new, and it won't move anyone into an audience on its own. If a buyer isn't already in your CRM, Influ2 can't reach them, no matter how in-market they are.
Signals: Built for sales
Influ2's Signal Center alerts sellers to buyer activity, but doesn't connect to their contact-level ads in any way. That split leaves marketing and sales working off two different pictures of the buyer, and the gap shows up later in your pipeline and revenue.
THE HEADCOUNT QUESTION
This is why teams choose a managed service, and it's a fair concern. Running contact-level ads is work. But look at what Influ2 actually takes off your plate: launching and optimizing the ads. Building the lists, refreshing the lists, and proving the campaigns worked are still on you.
You're not outsourcing the hard part
Building, uploading, and refreshing the audience is the recurring cost, and Influ2 leaves that with you. Vector builds the audience from buying signals instead of a file, so when a new contact shows up, they're added without anyone touching a spreadsheet.
They take the wheel
When you hand over your list of contacts, you also hand over control of campaign set up, launch timing, and budget pacing. And every optimization requires an additional conversation about what to adjust and why.
SaaS doesn't mean unsupported
Setup is handled, and support is included. You get a thorough onboarding and a team that understands both the product and your strategy.
SIDE BY SIDE
| Influ2 | Vector | |
|---|---|---|
| Accounts | ||
| Target list | You bring accounts already identified | Scored by your signals, updated with closed-won patterns, refreshed daily |
| Scoring and staging | Not part of the product | Every account sits in a stage and you can see why |
| Contacts | ||
| Where the list comes from | You build it and hand it off | Built automatically from real buying signals and Vector's database of nearly 300 million buyers |
| Buyers not already in your CRM | Out of reach | Found and added as signals are triggered |
| Signals | ||
| What they watch | Activity from the contacts you provided | Activity from any in-market contact, including ones not already in your CRM |
| What a signal triggers | A sales alert that never reaches your ad audiences | Account scoring and staging, buyer committee updates, ad audience updates |
| Activation | ||
| Ad delivery | Controlled by their team, contact-level across the major platforms | Controlled by your team, contact-level across the major platforms |
| Who updates the audience | Your team, then their team | Audiences update themselves as new signals trigger |
| Proof | ||
| Account stories | Not something Influ2 builds | Every touch on one timeline: ads, site visits, content, and the CRM events that moved the deal |
For most teams running contact-level paid, yes. The ads themselves are comparable. What isn't comparable, though, is everything around them: which accounts to target, finding the people you haven't met yet, and proving what the ads did. The exception is a team that specifically wants someone else pressing the buttons.
No, and that's the whole point. Vector finds the named contacts on the buying committee from real buying signals instead of starting from a file you export.
They're probably working, for the people you already knew about. The question is who is evaluating you right now that never made it into your CRM, and what happens to your audience when the committee changes next week.
No. Vector does the stack underneath — finding the buying committee, keeping the audience current as it changes, and tying it back to the deal.
Vector publishes its pricing, and you can price yourself before you ever talk to us. A flat platform fee from $3,000/mo, which includes 50,000 credits; credits meter tracked accounts, site traffic, premium signals and actions on top of that. A team running a real ABM program — a few thousand tracked accounts, a couple of bid agents — lands inside what the fee already includes. Influ2 is custom and sales-led, so the first number you see arrives after a call.
