For marketing leaders
Defensible pipeline generation
Put an end to misalignment with a platform sales, finance and the board can trust as much as your team does.
Trusted by 400+ CMOs to prove what marketing moved
The challenge
More tools haven’t made marketing any easier to defend
Tool sprawl
Too many tools, still no clear answer
Leadership needs you to adopt AI while doing more with less. Your stack is growing but you feel no closer to your goals.
Attribution
Always playing defense
You know filling the top of funnel is key, but you spend as much time defending your work as you do executing it.
Adoption risk
One champion away from shelfware
A platform that sales refuses to adopt undermines your entire team's effort.
The fix
Here’s how Vector solves it
No more vouching for data you can’t see
Vector shows the work: which people engaged, in which weeks, and the evidence behind every stage change.
ScoringReporting with receipts attached
Every deal carries its own evidence trail, in order. One timeline for marketing, sales and finance.
StoriesMultiplies the whole team’s effort
Scores update daily, custom signals take one sentence, and buying committees update themselves.
Signals
Vector is the modern day ABM play, built for all of the marketers who are sick and tired of 6sense’s nonsense.
Kaylee Edmondson
Founder & Fractional Demand Gen Lead, DemandLoops
I’m not pulling together an account story from a million different platforms. Everything’s right here.
Kerri Amodio
Sr. Director, Growth Marketing, Levanta
With Vector’s contact-level data, we could trace the whole journey of the person who converted.
Meredith Gershenson
Demand Generation Lead, Navattic
The kind of tool that makes getting budget and buy-in easier.
Stan Rymkiewicz
Head of Growth, Default
FAQ
Before you take it to the board
No, deliberately not. There’s no model splitting a deal into percentages for you to defend line by line. Each deal’s story shows the real touches in order: which ads reached which people, when they engaged, and where sales picked it up. Anyone in the room can check it.
It’s built to run without a dedicated ABM administrator or a professional-services dependency. The goal is a platform your team adopts, not shelfware that only makes sense to whoever championed it.
Buyer activity and early account progression show up well before a full quarter goes by. An empty dashboard for months isn’t an acceptable cost of doing it right.
Either works. Some teams consolidate onto Vector outright; others keep an existing platform for account scoring and add Vector for the buyer-level layer and proof loop it doesn’t provide.
Put a pipeline story in front of the board
See the evidence behind every deal marketing touched.