For demand gen

Turn marketing spend into pipeline you can defend

Identify the right buyers, reach them across channels while interest is high, and show leadership the full story of how marketing moved the needle.

Trusted by 400+ demand gen teams to generate pipeline

  • Common Room
  • Sendoso
  • Navattic
  • Lightfield
  • Nooks
  • Fingerprint
  • Goldcast
  • Profound
  • Hightouch
  • Artisan
  • Airbyte
  • SentinelOne

The challenge

The problem isn’t a lack of campaign tools

  • Fragmented systems

    Knowing an account is in-market is step 1 of 100

    Reaching the buyers inside it with the right message at the right time is the hard part, and nothing connects the two.

  • Static audiences

    Audiences go stale the moment you hit "Export"

    Buyers move faster than campaign lists. Every account that moves means another manual rebuild.

  • Attribution distrust

    "Where did this number come from?"

    You’ve come to expect being questioned on attribution. You need reporting that comes with receipts.

The fix

Here’s how Vector solves it

  • See who’s actually in-market to buy

    Every account shows its buying committee: who’s engaged, on what channel, how recently, and who you haven’t reached.

    Journeys
  • Audiences that update themselves

    As buyers move, your ad audiences move with them. Bid Agent shifts spend toward the audience worth reaching.

    Advertising
  • Proof your work is paying off

    When a deal opens or closes, Vector writes the story: the moments that moved it and the ads that touched it.

    Stories
  • Vector is the modern day ABM play, built for all of the marketers who are sick and tired of 6sense’s nonsense.

    Kaylee Edmondson

    Founder & Fractional Demand Gen Lead, DemandLoops

  • I’m not pulling together an account story from a million different platforms. Everything’s right here.

    Kerri Amodio

    Sr. Director, Growth Marketing, Levanta

  • With Vector’s contact-level data, we could trace the whole journey of the person who converted.

    Meredith Gershenson

    Demand Generation Lead, Navattic

  • The kind of tool that makes getting budget and buy-in easier.

    Stan Rymkiewicz

    Head of Growth, Default

FAQ

Demand gen, answered

Account-level intent tells you a company might be interested. It doesn’t tell you which person, doing what, or what to do next. Vector works at the buyer level: the same behavior, attached to a real person you can reach and follow up on.

Audiences stay current as buying context changes. Accounts and people move in and out as their behavior does, instead of you re-exporting a list every time something shifts.

It can. Those platforms work at the account level; Vector adds the buyer-level layer underneath: real people, reachable audiences, and the proof loop back to pipeline. Some teams run Vector alongside an existing ABM platform, and some run it as their whole stack.

Show leadership what marketing moved

See how Vector turns spend into pipeline you can defend.

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