For Demand Gen
Identify the right buyers, reach them across channels while interest is high, and show leadership the full story of how marketing moved the needle.
You know which accounts you want. Reaching the buyers inside them with the right message at the right time is the hard part. Especially when the connection between buyer behavior and activation is nonexistent.
Buyer behavior changes faster than a campaign list does. Every account that moves means another manual rebuild, so your targeting is always a step behind reality.
Even when you have attribution data, you’ve come to expect being questioned on it. You don’t just need reporting. You need reporting that comes with receipts.
Every account shows the buying committee inside of it: who’s engaged, on what channel, and how recently. Stakeholders you haven’t reached yet are there too, so gaps in coverage don’t stay invisible.
As an account progresses or a new contact engages, your ad audience updates with it, automatically. Layer in Bid Agent and your spend adjusts too, so budget always follows the audience that’s actually worth reaching.
When a deal opens or closes, Vector writes the story for you: the moments that moved it, the ads that touched it, and the impact it had on the business.
Marketing engaged 12 contacts across Wurkly over 4 months, 6 days before sales first touched the account.
"The kind of tool that makes getting budget and buy-in easier."
Stan Rymkiewicz
Head of Growth, Default
Every account staged with evidence, every ad aimed at a real person, impact you can prove any day of the week.
Account-level intent tells you a company might be interested. It doesn’t tell you which person, doing what, or what to do next. Vector works at the buyer level: the same behavior, but attached to a real person you can actually reach and follow up on.
Audiences stay current as buying context changes: accounts and people move in and out as their behavior does, instead of you re-exporting a list every time something shifts.
Not necessarily. Those platforms work at the account level; Vector adds the buyer-level layer underneath: real people, reachable audiences, and the proof loop back to pipeline. Plenty of teams run Vector alongside an existing ABM platform, and some run it as their whole stack.
