Webinars
The meetings worth sitting through
Vector’s team and guests on what’s working in B2B marketing right now. Pick a session, sign up, and watch it right here.
Upcoming Save your seat Webinar details
Inside Vector’s 2027 plan
Most 2027 plans still treat ABM and demand gen as two teams, two budgets, and two sets of metrics. Vector’s doesn’t. Josh and Jess go live on This Meeting Could’ve Been a Podcast to walk through a plan built on one idea: ABM is B2B marketing. Banter and awkward positive affirmations included.
Nov 12, 202611am–12pm CT
One ABM continuum, from brand and demand to named accounts
Why 90 tier-1 accounts a quarter, how they pick them, and who owns what
The quarterly cascade from roadmap to narrative to campaigns
Where a ~40% budget increase goes, and what got cut to make room
- Joshua Perk(opens in a new tab)CEO
- Jess Cook(opens in a new tab)VP of Marketing
