How to Build a Founder Content System that Actually Works

It’s a familiar plot. Your founders crush it in meetings: vision, charisma, TED Talk vibes. But on LinkedIn? It’s a ghostwritten humblebrag once a quarter, then back to radio silence.

In episode six of This Meeting Could’ve Been a Podcast, Josh and I get into the messy, glorious reality of founder-led content. We unpack how I turned Josh and co-founder Nick’s scattered brilliance into a consistent, scalable, pipeline-driving content engine—with help from AI, a little structure, and a lot of sass (mostly from Josh).

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Too many companies treat founder POV like a cherry on top. It’s not. It’s the engine powering your brand’s credibility. 

Josh and Nick have great ideas, but without structure, those insights were getting lost in Slack threads and side comments. 

From digging content gold out of unscripted ramblings to building a repeatable system that actually sounds human, this one’s for every marketer who’s ever been told: “Just make me go viral.”

What you’ll learn

• Why founder POV is non-negotiable for building trust and credibility
• How to turn 30 minutes of unscripted (but planned) conversation into high-performing LinkedIn content
• How AI tools like Claude help extract, shape, and scale founder insights—without turning them into corporate bots
• What it really takes to make consistent, authentic founder content (hint: not as much time as you think)
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TOP THREE TAKEAWAYS

Takeaway 1: Let AI help you mine for content gold  

Weekly meetings with the founders or SMEs that you’re creating content for—in my case Josh and Nick—can generate content gold. But mining the good stuff from those conversations is a whole lot of work.

Well, it can be unless you team up with my friend Claude (or your LLM of choice).

You don’t need to spend hours combing through transcripts, hunting for those perfect sound bites that actually tell a story. Then even MORE hours trying to piece them together into something coherent. 

Sigh.

We’ve all been there. It's painful, time-sucking, and honestly, there's a better way. 

Here’s how I do it:

Step 1: Feed the beast the whole transcript!

Drop your entire podcast transcript into gen AI, I use Claude. Don't overthink it — just dump it all in there and ask for the best sound bites (I ask for 8 from a 30-minute chat). What you'll get are the most complete, quotable moments.

Step 2: Add the missing context

Those sound bites are good, but they're not a complete story...yet. They lack the context that makes them truly valuable. Head to Descript, find the golden moments, and grab the surrounding conversation—this added layer of context is everything.

Step 3: Let AI become your editor

Take all that expanded content back to Claude and ask for the most succinct, sub-60-second clip. Pro tip: tell it that chronological order doesn't matter. If Claude thinks a quote from the end would make a better opener, it'll restructure the entire flow for you. 

I love this workflow because you're not just extracting quotes — you're building a complete narrative. Your content creation just went from hours to minutes, and your audience gets better, more engaging content as a result.

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Takeaway 2: AI can amplify your voice—without losing your soul

Founder content only works if it feels like the founder. It’s not about chasing trends or gaming the algorithm. It’s about credibility. Consistency. And yes, comfort.

We’ve found a way to use AI to move faster AND stay true to voice. It’s their ideas, their thoughts, and their voice. 

Yes, you read right. I did say AI: the tool that often flattens unique voice and nuance into cringe. But when used right, tools like Claude can extract founder insights, clean them up, and turn them into polished posts that still sound exactly like the person who said them. 

We’re not faking authenticity—quite the opposite, we’re preserving it at scale.

No cringey LinkedIn speak. 

Just smart, spicy takes.

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“Does this mean I’m an influencer now Jess?”.  Yes, Josh. Yes it does.

Takeaway 3: Founder content shouldn’t sound like an infomercial

It feels like everyone on LinkedIn is a thought leader, am I right?! So it’s tough to work out what unique angle you can bring to the party.

But the posts that really land for us are the ones where Josh gets real—about building Vector, about the messy parts of marketing, about what’s actually working.

Marketers are a tough crowd to sell to. They’ve seen it all (me included). Stories and lessons certainly go down better than pitches and preachy posts.

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If your founder content is stuck in ghost mode, it’s time to fix that. Start scrappy. Use AI to scale. Build the system before you chase virality.

Catch the full episode (and subscribe to This Meeting Could’ve Been a Podcast!) on YouTube or your favorite podcast platform.