Podcast Episodes

In this episode, Josh explains why he promoted me to VP. We talk trust, big bets, and what separates a marketing leader from someone who just manages marketing.

Most ABM programs start with a list. Here's why we start with signals instead, how we tier our outreach, and why content anchors all of it.

We had a Series A budget and Super Bowl creative ambitions. Here's the three-video framework, the UK agency we handed full creative control, and the CTV strategy that drove 41% more pipeline in six weeks.

Private dinners beat big conferences. Here's how we built a four-city owned event series projecting $880K in pipeline from on $45K invested.

We spent six months and 25 interviews looking for the right demand gen hire. Here's the three-box test that finally helped us find them.

What it really takes to raise a $10M Series A: rejection, investor pitches, customer proof, and a team learning to trust itself.

Building something for six months, launching it, and then killing it weeks later isn't exactly the dream. But it's also not the disaster it feels like in the moment.

What does a CEO do when his head of marketing goes on vacation? Apparently, stage a full-blown LinkedIn mutiny.

Never run ads before? Neither had we. Here's how we launched Vector's first paid campaign without an ads team or a detailed playbook.

$12k budget. 7 influencers. $1.1M in pipeline. Here's how we built our first influencer program without a ton of resources or a giant marketing team.

Why small, intimate dinners outperform big, expensive sponsorships—plus the event tactics that turned $15k into nearly 100% pipeline conversion.

Here's how we spotted the signs it was time, hit reset without combusting, and turned a “we what do we do?” moment into a masterclass in focus.

When you're asking for hundreds of thousands of dollars to run marketing, a simple spreadsheet won't cut it. You have to sell the story behind the budget.

It's very possible your website is already doing great work. And with some simple copy and imagery tweaks, you could make it even better.

Before demand gen. Before influencers. My first hire at Vector wasn’t what you’d expect.

Turn your founder's scattered brilliance into a consistent, scalable, pipeline-driving content engine—with help from AI.

When is product-led growth a good idea? Here are three lessons learned from one team that made the leap.

You could whip out the swag catalog and order the usual. Or you could put a little more thought into what your B2B marketing swag says about your brand.

Hard earned lessons in brand investments, pivoting strategies, maximizing repurposed content, and trusting gut instincts.

The challenge isn't stopping the ideas from coming—it's figuring out which ones deserve your precious time and budget.

The right agency partnership can help you expand your capabilities and scale your marketing strategy beyond what any individual marketer could handle alone.

As a marketer, you're no longer just competing for Google's attention; you're also fighting to own the conversation in all the AI tools that shape how prospects understand your category.