We just raised $10M to build the AI platform that makes marketers superhuman

“I replaced my marketing team with AI in less than an hour.”

You’ve seen the posts. Everyone has. I even wrote one as an April Fools’ Day joke. It got over 450 reactions and 103 comments, clearly tapping into an existential anxiety marketers are sitting with right now. 

Whether you think those posts are genius or terrifying probably depends on which side of the org chart you’re sitting on. 

For the marketers doing the work, it’s creating real tension. 

For the leaders managing them, it’s pressure to figure out where AI fits before someone else decides for them.

We think the whole framing is wrong. 

The opportunity isn’t fewer marketers. 

It’s using AI to compound what marketers can already do.

The raise

We just closed a $10M Series A, led by SignalFire and HubSpot Ventures.

HubSpot Ventures sees a similar future as us: tools that make marketers more effective, not more expendable.

Together, we’re working toward the same vision:
AI that makes marketers irreplaceable.

What we do today, and where we’re going

We built Vector on contact-level advertising. Instead of targeting accounts or relying on modeled lookalikes, we build ad audiences of specific, named buyers based on real signals like website visits, ad clicks, and engagement.

With this funding, we’re building an AI layer on top of that. One that orchestrates each buyer’s ad journey across every channel and proves it’s driving pipeline. The goal is to give a demand gen marketer the ability to launch 14 campaigns this week instead of two, and learn, optimize, and build pipeline at a rate that wasn’t possible before. 

That changes what the day-to-day looks like. Marketers will spend more time on creative and strategy, and less time on the repetitive work that eats up their week. 

Agents will handle performance optimization, creative fatigue analysis, channel distribution. 

But the taste, the judgment, the instinct for what’s going to land with a buyer—that stays fundamentally human. 

Because advertising is ultimately a taste exercise. And AI isn’t replacing that anytime soon.

It starts with the MCP

This vision doesn’t work if marketers can’t see what’s happening with their campaigns right now. Our newly launched MCP changes that, giving marketers a way to ask questions about their campaigns and buyer activity, and get real answers instantly, without digging through dashboards. 

Every marketer faces the same problem: the data exists, but getting to it requires five hours, endless spreadsheets, and your first-born child. By the time you have the answer, the opportunity has passed. 

Vector MCP changes that. You ask a question about your campaigns or your buyers, and you get a real answer back in seconds. 

• Which ICP buyers have visited my site in the last 30 days?
• Which creatives are fatiguing and need to be rotated?
• Am I on pace with my budget and what does the rest of the quarter look like?

Instead of navigating dashboards and stitching data together, you just ask.

We launched it as a read-only interface for LinkedIn Ads and site visitor data, not deeper capabilities, on purpose. The biggest gap in marketing right now isn’t execution—there’s plenty of AI that helps you write ads and launch campaigns. The gap is in understanding what’s actually working, so we’re starting there. Clean data, real context, and answers you can act on. 

What this means for marketers

There’s a version of this story where AI eats marketing. The team gets smaller, the work gets cheaper, the craft disappears.

That’s not what we’re seeing. The marketers who figure out how to work with AI are doing things that weren’t possible before. Not because the AI is doing their job, but because it’s handling the grunt work that was dominating their week. 

The reporting and data pulls go away. The creative thinking and strategic judgment become the whole job instead of half of it. 

What’s next

Vector MCP is how you see what’s happening. But the value is in what’s underneath it: real buyer signals, captured at the contact level, that get smarter the more you use them. 

We’re building a system that understands buyer behavior in real time, identifies what’s working, and helps marketers act on it faster. Target is how those insights turn into action, turning signals into audiences, campaigns, and pipeline impact.  

We’re starting with LinkedIn and our site visitor data, with more platforms and deeper capabilities on the way. If you’re a marketer who's tired of spending more time assembling reports than acting on them, we made this for you.  

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