ABOUT US
Nick (former Air Force Pilot) and Josh (former Air Force intel analyst) connected over three things: Boston, their Air Force backgrounds, and sales engineering. After building Drift's SE team together, they realized they had complementary skills that actually worked.
Nick is process-driven, team-focused, and gets shit done. Josh is a technical builder, can code anything, and sees around corners.
They started chatting every night after their families went to bed, unraveling go-to-market problems that made them want to pound their heads against walls.
Nick and Josh applied to YC with an idea to crowdsource Salesforce data and give sales teams the upper hand in deals. Then, something unexpected happened: They got in.
Day 2 of YC in San Francisco: Their idea was dead
They'd sold to marketers for years. They knew ABM platforms were expensive, account-focused, and sales refused to use them because they weren't actionable. The breakthrough: What about contact-level de-anonymization?
They gave away their site de-anonymization for free, and it worked!
Vector came to life. The first iteration of the product launched at $750 a month. Four companies signed up on day one without ever talking to Nick or Josh.
Four more signed up on day two. Let’s forget about the eventual churn for a second: for those 48 hours, it felt like they’d cracked the code.
Marketers wanted precision at the contact-level, not bloated account lists that led nowhere.
They gave away their site de-anonymization for free, and it worked!
As the team kept circling the same pain point, it clicked: marketers weren’t chasing leads, they were chasing “someone.” What started as that joke became Ghosty, our reminder that “someone” doesn’t convert. Real people do.
Now, Vector’s making B2B ads work like they should: target the right people, reveal who engaged, and tie ad spend to pipeline.
Oh hi, Vector: the platform for ad targeting.
P.S. The friendly ghost motif stayed: every marketer’s funnel is filled with ghosts who need to be revealed. Vector, and its friendly ghost, are making that happen.
By September 2026, Vector had become something different: an ABM platform unlike any others, built on the same conviction that started this whole thing: target real people, not mystery accounts, and never hide behind a black-box score. Every account gets staged with a cited reason, every campaign traces back to a real signal, every dollar maps to pipeline you can actually see.
That’s the vision, and it’s only gotten sharper since day one: Where marketers go to become superhuman.
A world where marketing is transparent, not a black box, and control sits back where it belongs: with the marketer. Where your work multiplies into bigger, better deals that close faster, and the impact you drive on the business is finally impossible to ignore.
Every account staged with evidence, every ad aimed at a real person, impact you can prove any day of the week.
