The Vector glossary

ABM and demand gen terms, defined the way we use them.

No terms published yet.

The ABM platform
that shows its work

Every account staged with evidence, every ad aimed at a real person, impact you can prove any day of the week.

✓ Why this score
VP of Marketing visited pricing 3× in 4 days Intent
Champion joined from an existing customer Job change
Series B announced: $40M Funding
✓ Account journey
Job change detected Aug 2
Ads served to the buying committee Aug 4–9
Meeting booked Aug 11
Opp created Aug 13