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Alex Virden
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Recent posts
Contact-level ABM: how Fingerprint rebuilt their motion and opened up new channels
Fingerprint's ABM motion had real limitations: low match rates, no path to Meta, and account-level signals that sales couldn't act on. Here's how they fixed it.
Alex Virden
Jul 2, 2026
Power(rangers) your MCP: what two demand gen rangers taught us at Booooo-t Camp
Two demand gen practitioners walked through their exact Vector MCP workflows at Booooo-t Camp. Here's what they covered.
Alex Virden
May 28, 2026
Vector on Vector: Surround sound marketing
ABM helps teams decide where to focus. But execution depends on knowing who is actually active and when to act. Vector provides the buyer-level signals that make that possible.
Alex Virden
Mar 20, 2026
TAM, SAM, SOM: why your ICP shouldn’t be a spreadsheet
If your ICP is too narrow, you’ll never know why pipeline feels thin.If it’s too broad, you’ll waste spend.Vector’s ICP Builder gives you visibility and control at the TAM layer.
Alex Virden
Mar 6, 2026
Product release: Custom Slack alerts
Customize your Slack alerts in Vector to reduce noise, surface real signals, and keep Sales informed—without the Michael Scott chaos.
Alex Virden
Jan 16, 2026
The GTM activation layer your funnel’s been missing (Buddy’s version)
$12k budget. 7 influencers. $1.1M in pipeline. Here's how we built our first influencer program without a ton of resources or a giant marketing team.
Alex Virden
Dec 19, 2025
How bid agents enhance your Vector campaigns
Bid Agent is officially live, available as an add-on to your Vector plan, with unmatched performance when paired with Vector's contact-level ad audiences.
Alex Virden
Nov 28, 2025
Meet Vector Bid Agent: the Turbo Man of LinkedIn ad performance
Bid Agent is officially live, available as an add-on to your Vector plan, with unmatched performance when paired with Vector's contact-level ad audiences.
Alex Virden
Nov 24, 2025
The contact-first playbook: how Workbar scaled smarter paid performance
Vector gave Workbar contact-level visibility and timing so ads, outreach, and follow-ups all happen when interest is real.
Alex Virden
Oct 21, 2025
How Goldcast turns event signals into pipeline
Goldcast used Vector to turn event signals, like reg page visits and content engagement, into coordinated plays across ads, email, and BDRs, driving pipeline before the form fill.
Alex Virden
Oct 21, 2025
Thoughtfarmer: From broad to precise to precision pipeline strategy
ThoughtFarmer's motion shifted from broad awareness to precision-based, multi-channel execution where they meet the buyer exactly where they are.
Alex Virden
Oct 21, 2025
Turning buying signals into thought leadership campaigns
With Vector, Klue now runs always-on, contact-level campaigns that generate opportunities while the team sleeps.
Alex Virden
Oct 6, 2025
How Vector runs GTM
Surround sound GTM isn’t a horror story. With the right signals, the right stack, and the right orchestration, your buyers will feel like you’re everywhere, all at once.
Alex Virden
Oct 3, 2025
Strategy over tactics: how Vector elevates GTM beyond ads
Stop confusing strategy with tactics. Learn why Vector goes beyond ABM and retargeting to deliver a true contact-based GTM strategy.
Alex Virden
Sep 26, 2025
Clueless? As if. The state of ad signals
Our State of Signals survey (n=80) points to a familiar reality: plenty of data, not enough signal clarity.
Alex Virden
Aug 15, 2025
Contact-based Slack alerts: Never miss a buying signal again
Vector’s Slack alerts turn contact behavior into instant action for Sales and Marketing.
Alex Virden
May 22, 2025