Product Updates
Teardowns, benchmarks, and lessons from the data
What we’re learning about contact-level intent, ABM, and pipeline, from the team building Vector and the operators running it.
Product UpdatesStop advertising to strangers
Vector’s new Personas, Audiences, and CRM sync keep your ad targeting current as buyers change roles and accounts move through stages, and put that activity in front of reps in Salesforce and HubSpot.
3 min read
Product UpdatesReach the buying committee you’re missing
Vector Journeys helps you build your buying committee, see who’s engaged and who you’re missing, and turn contact-level signals into targeted ads and informed Sales follow-up.
6 min read
Product UpdatesYour ABM platform says the account is hot. Now what?
Only 18.4% of marketers we surveyed can almost always explain why an account’s score changed. Here’s how Vector Scoring ties every stage and score to its evidence.
4 min read
Product UpdatesYour ABM platform has intent data. Cool. What else?
Website visits and intent spikes are just the beginning. Explore how Vector's Signal Library helps marketers track buyer activity, company changes, and custom AI-powered signals.
4 min read
Product UpdatesVector on Vector: Surround sound marketing
ABM helps teams decide where to focus. But execution depends on knowing who is actually active and when to act. Vector provides the buyer-level signals that make that possible.
5 min read
Product UpdatesTAM, SAM, SOM: why your ICP shouldn’t be a spreadsheet
If your ICP is too narrow, you’ll never know why pipeline feels thin.If it’s too broad, you’ll waste spend.Vector’s ICP Builder gives you visibility and control at the TAM layer.
5 min read
Product UpdatesProduct release: Custom Slack alerts
Customize your Slack alerts in Vector to reduce noise, surface real signals, and keep Sales informed—without the Michael Scott chaos.
5 min read
Product UpdatesThe GTM activation layer your funnel’s been missing (Buddy’s version)
$12k budget. 7 influencers. $1.1M in pipeline. Here's how we built our first influencer program without a ton of resources or a giant marketing team.
5 min read
Product UpdatesHow bid agents enhance your Vector campaigns
Bid Agent is officially live, available as an add-on to your Vector plan, with unmatched performance when paired with Vector's contact-level ad audiences.
5 min read
Product UpdatesMeet Vector Bid Agent: the Turbo Man of LinkedIn ad performance
Bid Agent is officially live, available as an add-on to your Vector plan, with unmatched performance when paired with Vector's contact-level ad audiences.
5 min read
Product UpdatesClueless? As if. The state of ad signals
Our State of Signals survey (n=80) points to a familiar reality: plenty of data, not enough signal clarity.
6 min read
Product UpdatesContact-based Slack alerts: Never miss a buying signal again
Vector’s Slack alerts turn contact behavior into instant action for Sales and Marketing.
7 min read
ABM finally works the way you thought it would
Signals, accounts, contacts, activation, and proof, all in one loop