‍"Every second counts."

If you've watched The Bear, you know the phrase isn't just about moving faster.

It's about removing wasted motion.

The best kitchens aren't chaotic because they're busy, they're efficient because every station is designed to help the team move with confidence.

That's exactly how we've been thinking about Vector.

Over the last few weeks, we've shipped updates across the platform with one goal: eliminate friction from every stage of modern B2B marketing.

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Here's what's new.

👨‍🍳 First course: prep faster

Before great campaigns come great preparation.

But building an ICP, cleaning account lists, and configuring segments shouldn't take weeks.

Automatic ICP gdeneration for new signups

New self-serve customers now receive an automatically generated ICP shortly after signing up.

No manual setup required.

Lookalike account builder

No target account list?

No problem.

Vector can now generate a lookalike account list using your existing closed-won opportunities as the foundation.

It's one less spreadsheet—and one less excuse to delay launching campaigns.

Salesforce lead lists

Salesforce Lead Lists are now generally available as a segmentation source, making it easier for Salesforce-heavy organizations to activate the audiences they already manage.

Faster building everywhere

We also made setup noticeably smoother with:

• CSV/TSV paste support across ICP and Segment Builder
• Required segment naming for better organization
• Persistent segment filters
• Segment runtime visibility

Small improvements that add up every single day.

Second course: trust what you're seeing

Fast doesn't matter if the data is wrong.

This release cycle included some of our biggest investments yet in platform accuracy.

More accurate ICP matching

Short keywords like "CTO," "HR," and "IT" now only match complete job titles instead of partial words.

Previously, "CTO" could accidentally match words like director or doctor.

The result?

Smaller, but dramatically more accurate, ICP estimates customers can actually trust.

Better company enrichment

Missing company information now automatically backfills using a visitor's email domain, including:

• Company name
• Website
• LinkedIn
• Industry
• Employee count

Intent backfill

Enable an intent segment today and Vector immediately backfills two weeks of historical activity, helping marketers reach usable audience sizes much faster.

Third course: get answers faster

Marketers don't have a data problem.

They have an access problem.

Vector MCP

Vector MCP gives marketers conversational access to their LinkedIn advertising data and Reveal visitor activity.

Ask questions like:

• Which campaigns are pacing behind?
• Which accounts visited after clicking our ads?
• What's driving pipeline this month?

Instead of digging through dashboards, you get answers in plain English.

Today's beta is intentionally read-only.

Because the hardest part of marketing isn't clicking a button.

It's knowing which button to click.

Real-time visitor webhooks

API customers can now receive visitor identification events the moment they happen.

Instead of waiting for scheduled segment updates, workflows can begin immediately.

Final course: keep delivering value

The best products continue proving themselves long after onboarding.

Bid Agent weekly digest

Customers with Bid Agent enabled now receive a weekly email summarizing:

• Bid adjustments
• CPC improvements
• CTR performance
• Running impact over time

No login required.

Just proof that Bid Agent is working.

Campaign reporting improvements

We've also refreshed campaign reporting with:

• Redesigned performance charts
• Custom reporting timeframes
• Better visibility into campaign performance

Making it easier to share results internally and prove ROI.

Every second counts

No single release changes everything.

Together, they change what it feels like to use Vector.

Less manual setup.

More trustworthy data.

Faster answers.

Better visibility.

And more time spent doing what marketers actually want to do:

Build pipeline.

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