Jess Cook

AI killed cold email by making personalization free. Learn how signal-based advertising brings outbound precision to feeds buyers actually read.

Static ad lists go stale the day you upload them. Learn how always-on audiences update themselves as buyers move, so your targeting never lags behind.

Your CEO wants to know what you're doing with AI. We talk the AI tax, why skipping reps hurts new marketers, and what Netflix taught us about the long game.

In this episode, Josh explains why he promoted me to VP. We talk trust, big bets, and what separates a marketing leader from someone who just manages marketing.

A buying group is the named stakeholders who research and approve a B2B purchase. See the roles, why single-threading stalls deals, and how to find the rest.

ZoomInfo is a real company—not a scam. The better questions are data freshness, compliance fit, and whether a static database solves your activation job.

Most ABM programs start with a list. Here's why we start with signals instead, how we tier our outreach, and why content anchors all of it.

We had a Series A budget and Super Bowl creative ambitions. Here's the three-video framework, the UK agency we handed full creative control, and the CTV strategy that drove 41% more pipeline in six weeks.

Website visitor tracking has three levels: analytics, company-level, and contact-level. Learn which one your B2B team needs and how to do it compliantly.

Firmographic, technographic, and intent data explained: what each B2B data type tells you, how fit and intent differ, and why to layer them.

Comparing ZoomInfo alternatives? The real choice isn't a cheaper database. See the three types of alternatives, how to evaluate them, and when to keep ZoomInfo.

A clear, honest guide to intent data: first-party vs third-party, account-level vs contact-level, where it misleads you, and how to use it well.

Is account-based marketing dead? No. The ads-at-a-logo version failed. Here's why ABM still works when you run it at the contact level.

Private dinners beat big conferences. Here's how we built a four-city owned event series projecting $880K in pipeline from on $45K invested.

We spent six months and 25 interviews looking for the right demand gen hire. Here's the three-box test that finally helped us find them.

What it really takes to raise a $10M Series A: rejection, investor pitches, customer proof, and a team learning to trust itself.

This maturity guide helps teams assess when they’re ready for contact-level advertising and how to scale from foundational targeting to precision demand gen.

Your ad targeting won't matter if your creative falls flat. Learn frameworks for writing B2B headlines that resonate, structuring ads that pull readers in, and testing smarter.

Instead of guessing who might care, signal-based ads activate real-time buyer behavior and turn them into ad audiences—so you can reach the with the right message at the right time.

Learn how to gather and use buyer intent signals the right way, so you can engage buyers with context instead of guesswork, and turn them into revenue faster.

Learn how to measure, optimize, and prove ROI from your ABM intent data: must-track metrics, pitfalls to avoid, and tips for 2-3x higher conversion rates. 

AI ad targeting works when the data behind it does too. Learn how to build smarter audiences, surface real buyers, and turn intent signals into actual pipeline.

Building something for six months, launching it, and then killing it weeks later isn't exactly the dream. But it's also not the disaster it feels like in the moment.

What does a CEO do when his head of marketing goes on vacation? Apparently, stage a full-blown LinkedIn mutiny.

Never run ads before? Neither had we. Here's how we launched Vector's first paid campaign without an ads team or a detailed playbook.

$12k budget. 7 influencers. $1.1M in pipeline. Here's how we built our first influencer program without a ton of resources or a giant marketing team.

A modern paid ads strategy for B2B marketers who want to reach real buyers on LinkedIn, Google, Reddit, and Meta—and drive revenue impact faster.

Why small, intimate dinners outperform big, expensive sponsorships—plus the event tactics that turned $15k into nearly 100% pipeline conversion.

Here's how we spotted the signs it was time, hit reset without combusting, and turned a “we what do we do?” moment into a masterclass in focus.

The days of blasting ads into the digital void are over. Advanced targeting is about precision, timing, and knowing buyers by name.

Signals are the breadcrumbs your buyers leave when they’re evaluating. If you can capture and activate them, you cut wasted spend, show up at the right moment, and deliver leads sales actually trusts.

Ad targeting shouldn’t be guesswork. Learn the strategies to ditch broad filters, cut wasted spend, and build audiences that actually convert.

When you're asking for hundreds of thousands of dollars to run marketing, a simple spreadsheet won't cut it. You have to sell the story behind the budget.

Ad targeting explained: From the basics to smarter strategies, learn how B2B marketers can cut waste, reach the right buyers, and grow pipeline.

How modern retargeting works, the best campaign types, step-by-step setup, and how to measure success to boost conversions and ROAS.

Before demand gen. Before influencers. My first hire at Vector wasn’t what you’d expect.

Learn how to create and optimize custom LinkedIn ad audiences using first-party data, contact lists, and intent signals to improve targeting and campaign performance.

Turn your founder's scattered brilliance into a consistent, scalable, pipeline-driving content engine—with help from AI.

Learn how to build a contact-based marketing strategy that targets real buyers, aligns sales and marketing, and drives personalized, high-converting outreach.

Learn which tools you need to run a contact-based marketing strategy. Identify real people on your site, track intent, and connect insights across your stack.

When is product-led growth a good idea? Here are three lessons learned from one team that made the leap.

You could whip out the swag catalog and order the usual. Or you could put a little more thought into what your B2B marketing swag says about your brand.

Get the top best practices for contact-based marketing. Learn how to target real decision-makers, personalize outreach, and turn intent into pipeline.

Hard earned lessons in brand investments, pivoting strategies, maximizing repurposed content, and trusting gut instincts.

The challenge isn't stopping the ideas from coming—it's figuring out which ones deserve your precious time and budget.

The right agency partnership can help you expand your capabilities and scale your marketing strategy beyond what any individual marketer could handle alone.

As a marketer, you're no longer just competing for Google's attention; you're also fighting to own the conversation in all the AI tools that shape how prospects understand your category.

Uncover the who behind your website traffic. Learn how visitor identification boosts marketing ROI and builds higher quality pipeline faster.

You’ve got intent data. What’s next? Learn how to activate it across GTM teams to drive conversions, accelerate pipeline, and grow revenue.

Contact-based marketing goes beyond traditional ABM to target individual decision-makers, not just accounts. See how you can use CBM to drive real pipeline.

Contact-based marketing solves traditional ABM challenges by turning anonymous visitors into actionable leads. Learn how it drives precision and ROI.