Upcoming webinar
Inside Vector’s 2027 plan
Most 2027 plans still treat ABM and demand gen as two teams, two budgets, and two sets of metrics. Vector’s doesn’t. Josh and Jess go live on This Meeting Could’ve Been a Podcast to walk through a plan built on one idea: ABM is B2B marketing. Banter and awkward positive affirmations included.
Nov 12, 202611am–12pm CT
Hosts
- Joshua Perk(opens in a new tab)CEO
- Jess Cook(opens in a new tab)VP of Marketing
What we’ll cover
How the 2027 plan fits together
One idea runs through the whole plan: ABM is B2B marketing. Here’s how it shapes the accounts, the calendar, and the budget.
One ABM continuum
From brand and demand all the way to named accounts, as one plan.
90 tier-1 accounts a quarter
Why 90, how they pick them, and who owns what.
The quarterly cascade
How the roadmap becomes the narrative, then the campaigns.
Where the budget goes
A ~40% increase, and what got cut to make room.