WEBSITE VISITOR IDENTIFICATION
Turn anonymous web visitors into tangible leads.
Most buyers research your site and leave without converting. Vector identifies them by name, title, and company so your team can act while intent is fresh.
Your best buyers are on your site right now. You just can't see them.
Buyers click your ads, compare your features, read your pricing page, then leave without filling out a form. The tools you pay for to solve this problem tell you which company they were from. But knowing “someone from Amazon visited” doesn’t prove your ad worked—or tell a rep who to call.
Turn anonymous visits into named buyers
Reveal de-anonymizes your website visitors and ad engagers at the contact level. Name, title, company, and the exact pages they viewed, synced to your CRM with the behavior that proves intent.
See how Reveal works →
Match ratRe-engage identified visitors with precision adses that actually work
Target builds live ad audiences from the people who actually visited, so your spend reaches real buyers instead of leaking into lookalikes and the wrong organizations.
See how Target works →
What changes when you see visitors by name
Contact-level identification
ICP filtering
Real-time alerts
Page-level intent
ICP attribution
From anonymous traffic to named pipeline in three steps
Step 1
Vector identifies your website visitors by name
Install Vector's pixel and start seeing the actual people visiting your site — by name, title, email, company. No forms required. Vector identifies ~30–35% of US traffic at the contact level, not just the company level.
Step 2
Filter to ICP and route in real time
Not every visitor matters. Vector filters for contacts that match your ICP and routes them instantly. High-value page visits trigger Slack alerts for sales, auto-create contacts in Salesforce, or add visitors to retargeting audiences.
Step 3
Connect the dots from ad click to pipeline
A contact clicks your LinkedIn ad on Monday, visits your pricing page on Wednesday, and talks to a broker on Friday. Vector connects all three touchpoints to one named person, so marketing proves attribution and sales reaches out with full context.
When your ad audiences are dialed in, everything clicks
7.8%
CTR on LinkedIn
"Vector audiences ensure we have the right people in our campaigns vs. hoping with LinkedIn."
Sidney Waterfall
VP of Marketing, OpenBrand
3x
lower cost per click
17x
ROI in just three months
"Vector shows us exactly who clicks with our ads — real names that turn into real opportunities."
Cindy Dubon
Director of Growth
Marketing, Goldcast
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3x
CTR with Vector audiences
Alex Barca
Director of Demand Gen, Klue
"We've generated opportunities from contacts we didn't even know were interested in us — until Vector showed us."
Frequently asked questions
What is contact-based advertising?
It’s advertising built for how B2B buyers actually behave. Instead of targeting anonymous visitors or whole accounts, contact-based ads reach real people verified contacts who match your ICP and are already engaging with your brand.
How is this different from retargeting?
Retargeting chases anyone who’s been to your site.
Contact-based advertising focuses only on known, qualified contacts — using real names, titles, and companies, so you spend less on noise and more on buyers who matter.
Where can I run contact-based ads?
Everywhere your audience is. Vector connects your contact data to LinkedIn, Google, Meta, and other major ad platforms so your targeting stays consistent across channels.
How does Vector know who to target?
Vector sees who’s engaging with your brand on your site, in your ads, and across the web and matches that activity to verified contacts from your CRM and data partners. So your audiences always reflect what’s actually happening, not a static list.
