For Marketing Leaders
Real buyer evidence behind every deal, so you can see what worked and do more of it. Reporting that sales, finance, and the board can trust as much as you and your team do.
Intent platforms, ABM tools, attribution, enrichment, visitor intelligence: the stack keeps growing, and marketing still can’t answer one simple question: what did we actually do that helped create pipeline?
Fractional-credit models turn every update into a credit-ownership argument that sales and finance can poke holes in. You need reporting that not only survives the room, but earns trust from the larger org.
A platform that only makes sense to whoever championed it is unlikely to drive pipeline for the whole department. Without real adoption, it’s just another costly silo.
One of the biggest line items in your stack, and the team’s stopped opening it because no one could explain where a score came from. Vector shows the work instead: which people engaged, in which weeks, and the evidence behind every stage change. Check it yourself before you put it in front of anyone.
Every deal comes with its own evidence trail—who engaged, what they did, and when, laid out in chronological order. One true timeline for marketing, sales, and finance to look back on.
Marketing engaged 12 contacts across Wurkly over 4 months, 6 days before sales first touched the account.
Account scores that used to take hours automatically update every day. New custom signals take one sentence to spin up, not a whole tiger team. And every account’s buying committee updates itself as new people engage.
Watch for target accounts that publish a SOC 2 compliance page
Every account staged with evidence, every ad aimed at a real person, impact you can prove any day of the week.
No, deliberately not. There is no model splitting a deal into percentages for you to defend line by line, and no credit-ownership argument with sales and finance. Each deal’s story shows the real touches in order: which ads reached which people, when they engaged, and where sales picked it up. Anyone in the room can check it.
It’s built to be run without a dedicated ABM administrator or a professional-services dependency: the goal is a platform your team adopts, not shelfware that only makes sense to whoever championed it.
Meaningful buyer activity and early account progression should be visible well before a full quarter goes by: an empty dashboard for months isn’t an acceptable cost of “doing it right.”
Either can work. Some teams consolidate onto Vector outright; others keep an existing platform for account scoring and add Vector for the buyer-level layer and proof loop it doesn’t provide.
