Product release: Vector tools playing by the same rules

In Toy Story, every toy already works.

Woody can lead.
Buzz can fly (well… fall with style).
Everyone has a role.

The problem isn’t capability.
It’s coordination.

Early on, the toys operate like they’re in different rooms of Andy’s house:

• Different goals
• Different assumptions
• No shared rules

That’s when things feel chaotic and unreliable, not because the toys are broken, but because they’re not playing the same game.

Once they start operating as a group, same expectations, same plan, same reality, nothing about the toys themselves changes.
What changes is how predictable, aligned, and effective everything becomes.

That’s the quiet problem most marketing stacks create over time.

Reporting lives in one place.
Visitor data lives in another.
ICP logic depends on a list.
Ads run on their own math.

Everything technically works…
…but nothing fully agrees.

You’ve got a room full of toys and no one’s talking.

This week’s Vector updates were about fixing that.
Not by adding more “features,” but by getting everyone on the same page.

What shipped

This release focused on alignment, speed, and trust across the platform making sure every part of Vector is operating under the same rules of play.

Meta ads are now dynamic and fully part of the system

Meta is no longer a separate setup or a parallel universe inside Vector.

Meta ad audiences are now dynamic for everyone, powered by the same contact-level identity, ICP filters, and audience logic as the rest of the platform. There’s no downloading CSVs, no manual uploads, and no one-off workflows to keep in sync.

At a product level, this means:

• the same identified contacts automatically flow into Meta ad audiences
• ICP rules apply consistently across Meta, LinkedIn, and other channels
• audiences update in real time as contacts engage, qualify, or fall out of scope

In practice, Meta becomes another place to reinforce nurture to the same buyers, not a broad awareness detour with different rules and math.

For ABM teams, this changes how paid media fits into the strategy. Meta stops being just a top-of-funnel megaphone and starts functioning as a true nurture channel. You can stay visible to known-fit buyers as they research, compare, and return without needing them to click or convert.

Instead of wondering whether paid media is “doing anything,” you can see whether the right people are consistently in view during evaluation.

No guesswork. No flying solo.

Campaign reporting

Campaign reporting now runs on the same data as visitor feeds, contact views, and ICP qualification

Reporting is no longer calculated in isolation.

Campaign metrics now reference the same underlying objects as:

• Visitor events
• Contact records
• ICP qualification status

So when you click from a campaign report into the visitor feed or a contact profile, you’re seeing the same data, not a re-computed version.

Navigation is consistent.
Numbers are traceable.
The story holds together.

This removes one of the biggest drivers of pipeline anxiety: mismatched dashboards.

When reporting, visitor activity, and ICP all agree, marketing can confidently connect engagement to real buyers without reconciling spreadsheets or explaining why numbers don’t line up.

Less “trust me.”
More “here’s exactly what’s happening.”

Estimated ICP Visitors

ICP now reflects real people and shows you who they are

Estimated ICP Visitors is no longer an abstract rollup.

It’s now calculated directly from identified contacts who:

• Meet your ICP criteria
• Engaged during the selected timeframe

When you click ICP:

• The platform filters to the exact contacts included
• You see names, roles, companies, and engagement history

The metric becomes an entry point, not a dead end.

ABM stops being theoretical.
Instead of assumptions and averages, teams can see which ICP contacts are engaging, returning, and building momentum even before pipeline exists.

Early progress becomes visible.
Confidence builds earlier.
Momentum doesn’t disappear just because opps haven’t opened yet.

Major performance improvements across the platform

Filtering and segmentation are now handled through a shared, pre-aligned backend.

Instead of chaining multiple lookups:

• Campaign engagement
• Visitor activity
• ICP qualification

…everything resolves through a single, optimized path.

That’s why complex filters return in seconds instead of lagging or timing out.

Speed matters because buyer attention is fleeting.
Fast signal means teams can act while buyers are active — adjusting audiences, reinforcing nurture, or aligning with sales in the moment.

Late insight erodes confidence.
Timely insight keeps everyone moving in the same direction.

A new ICP builder (alpha, next week)

The final piece of this release is our new ICP builder, entering alpha next week designed to remove one of the biggest sources of friction in ABM and pipeline planning.

What’s changing:

• You can define an ICP without a target account list
  ABM no longer has to commit before there’s evidence. Real engagement can guide focus, instead of locking assumptions in early.
• Everything you could do before still exists
  Firmographics, roles, behavioral signals — same precision, more flexibility.
• New ICP size estimation based on real site visitors
  Instead of static TAM math, teams can see whether enough of the right buyers are actually showing up to support ads-as-nurture and pipeline influence.

What this unlocks:

• ICP assumptions can be validated against reality
• Ads can nurture known-fit buyers before a formal account list exists
• Early momentum becomes visible long before pipeline appears

ICP stops being a belief system.
It becomes something you can measure, test, and trust.

No toys left behind. 🧸✨