Target
Build ready-to-run ad audiences
Keep your ads sharp as buyers move, research, and re-engage. Target connects contact-level data across your stack to build dynamic audiences that refresh automatically, so your ads never miss a moment.
Your favorite B2B marketing team's favorite ad targeting tool
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Turn buyer signals into always-fresh ad audiences
Connect contact-level data from your site, ads, CRM, and events to build always-on audiences that refresh as buyer interest shifts — keeping your ad targeting sharp and relevant.
Run contact-level advertising that scales
Reach the exact people who matter, not anonymous accounts. Vector’s persona graph to connects real buyers with ad messaging that aligns with their journey.
Reveal and retarget engaged visitors
Know which contacts have already interacted with your ads or site, and re-engage them automatically with personalized creative and timing.
Prove ad reach and performance by contact
See exactly who clicked even if they didn’t convert. Measure cost per engaged contact and pipeline impact, not anonymous CTR.
“The number one thing is just cutting the noise… every feature really focuses on creating more targeted, more effective, more nuanced campaigns.”
Ad targeting
doesn't have to be
a guessing game.
Turn your contact-level insights into ready-to-run ad audiences.
Frequently asked questions
What is contact-based advertising?
It’s advertising built for how B2B buyers actually behave. Instead of targeting anonymous visitors or whole accounts, contact-based ads reach real people verified contacts who match your ICP and are already engaging with your brand.
How is this different from retargeting?
Retargeting chases anyone who’s been to your site.
Contact-based advertising focuses only on known, qualified contacts — using real names, titles, and companies, so you spend less on noise and more on buyers who matter.
Where can I run contact-based ads?
Everywhere your audience is. Vector connects your contact data to LinkedIn, Google, Meta, and other major ad platforms so your targeting stays consistent across channels.
How does Vector know who to target?
Vector sees who’s engaging with your brand on your site, in your ads, and across the web and matches that activity to verified contacts from your CRM and data partners. So your audiences always reflect what’s actually happening, not a static list.
