Product release: campaign reporting dashboard

End the mystery behind your ad performance.

For too long, ad reporting has felt like a Scooby-Doo episode: lots of spooky numbers, masked identities, and a whole lot of “okay but… who actually clicked?”

Vector’s new Campaign Reporting Dashboard finally pulls the mask off your ad metrics.

You get a centralized view of your paid campaigns across Google, LinkedIn, and any UTM-tracked channel, plus the real contacts behind every click, how many match your ICP, and which campaigns actually move pipeline.

No more mysterious clicks. No more guessing games. Just clarity.

🔎 Why this matters

Most platforms tell you what happened. Vector tells you who it happened with and whether it was the right people.

Campaign Reporting lets you:

• See every active/historical campaign in one place
• Compare performance across platforms
• Track real contacts who clicked (not just anonymous noise)
• Understand ICP quality and cost-per-ICP-visit
• Know exactly which campaigns deserve more budget

This is the reporting marketers wish they had years ago.

🗂 Navigating the dashboard

When you open the dashboard, you’ll see all your campaigns whether discovered automatically via UTMs or pulled directly from your Google and LinkedIn integrations.

You can filter by:

• Status — active, inactive, completed, deleted, unknown
• Platform — Google, LinkedIn, Meta, Reddit, etc.
• Vector audiences only — isolate campaigns using Vector targeting
• Search — find any campaign instantly

Note:
Integration-based campaigns (LinkedIn, Google) only appear if your integrations are connected.
LinkedIn has two integrations: one for pulling data in, one for pushing audiences out.

UTM-discovered campaigns appear automatically if UTMs follow the supported structure.
You can also manually add a new campaign using a UTM or regex pattern.

Each campaign shows:

1. Vector Insights (the stuff marketers can actually act on)

• Engaged Contacts: real people, not anonymous clicks
• ICP Visitors: your actual buyers
• Cost per ICP Visit: marketing gold
• ICP Targeting Trends: how quality is moving over time
• Vector Audience breakdown: see what targeting actually works

2. Platform Metrics (the familiar baseline)

• Impressions
• Clicks
• Spend
• CPC

When you combine both, you get full-picture clarity: efficiency + quality.

🔎 What Campaign Reporting actually unlocks for marketers

1. You can finally tell the story behind your spend

No more presenting “clicks” and hoping leadership gets the value.
Now you can say:

• “Here are the actual people who clicked.”
• “Here’s how many were ICP.”
• “Here’s what it cost to reach them.”
• “Here’s which campaigns deserve more budget.”

This changes how marketing is perceived.

2. You can shift budget based on quality, not guesses

Before:
You optimize on CTR or CPC and pray it works.

After:
You optimize on:

• Engaged contacts
• ICP visitors
• Cost per ICP visitor
• Verified humans behind the clicks

You prioritize spend based on impact, not surface-level metrics.

3. You finally know which campaigns actually drive pipeline

You don’t need attribution to understand value anymore.

When you know which real buyers clicked, you know which campaigns matter. This is the marketer’s cheat code.

4. You can stand up to the CFO with confidence

Marketers hate when budgets get cut because they can’t “prove” value.

Campaign Reporting arms you with proof:

• “This is the campaign bringing in senior IT buyers.”
• “This campaign has low ICP engagement — cut it.”
• “Here’s exactly how much it costs to reach qualified buyers.”

It turns marketing from “cost center” to “pipeline engine.”

5. You can reallocate budget in ways platforms cannot

Ad platforms optimize for delivery.
Vector optimizes for buyer quality.

Campaign Reporting shows you where platforms are wasting your money and where your targeting is landing with precision.

It’s the marketer’s end-to-end clarity loop.

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