Website de-anonymization
Reveal exactly who’s on your site by name
Leave the ghosting to your exes. Vector de-anonymizes the contacts on your site, no matter where they come from or which page they land on.
Your favorite B2B marketing team's favorite ad targeting tool
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You drive tons of qualified traffic. Get credit for it.
Site de-anonymization gives you X-ray vision into who comes to your website and what they do there, so you can finally prove the value of your efforts beyond vanity metrics.
Add Vector’s pixel to your site
Reveal anonymous visitors in minutes by adding five lines of code to your website header and landing pages.
Filter by persona and site activity
Refine your full list of visitors to just the ones you care about—ICP personas, key content engagement, and visits to high-intent pages.
Send to Slack for real-time notifications
Pick a channel for you and your team to be notified when an ICP visitor is identified. Then sit back as Vector surfaces 15–30% of your traffic at the contact level.
"We've generated opportunities from Vector's contact-level signals we didn't even know were interested in us — until Vector showed us."
Ad targeting
doesn't have to be
a guessing game.
Turn your contact-level insights into ready-to-run ad audiences.
Frequently asked questions
What is contact-based advertising?
It’s advertising built for how B2B buyers actually behave. Instead of targeting anonymous visitors or whole accounts, contact-based ads reach real people verified contacts who match your ICP and are already engaging with your brand.
How is this different from retargeting?
Retargeting chases anyone who’s been to your site.
Contact-based advertising focuses only on known, qualified contacts — using real names, titles, and companies, so you spend less on noise and more on buyers who matter.
Where can I run contact-based ads?
Everywhere your audience is. Vector connects your contact data to LinkedIn, Google, Meta, and other major ad platforms so your targeting stays consistent across channels.
How does Vector know who to target?
Vector sees who’s engaging with your brand on your site, in your ads, and across the web and matches that activity to verified contacts from your CRM and data partners. So your audiences always reflect what’s actually happening, not a static list.
Frequently asked questions
How does Vector de-anonymize site traffic?
Vector connects first-party site activity with contact-level identity using privacy-safe data sources, revealing who is visiting not just which account.
Vector uses privacy-safe data sources and respects regional and consent-based requirements. Identification is limited to business contacts and compliant traffic sources.
Is this cookie-based or dependent on form fills?
No. Vector does not rely on form fills or third-party cookies. Identification happens even when visitors don’t convert.
Plus, the Vector pixel is lightweight and designed to run without affecting page load times or site performance.
What level of detail do I get on a visitor?
You see real people: name, role, company, and on-site behavior tied directly to CRM and GTM workflows.
How accurate is the data?
Accuracy varies by traffic mix, but Vector prioritizes confidence and usability over inflated match rates. You’ll always know what’s verified vs inferred.
What is the difference between account-level and contact-level website de-anonymization?
Account-level identification reveals the company or organization visiting your website. In contrast, Vector's contact-level identification goes a step further by identifying the specific individuals or decision-makers active on your site, allowing for more precise targeting that reaches the actual buyer rather than just an employer.