Product Release: Reach Real Buyers with Contact-Based Ad Audiences

"Alexa, play “Hello” by Lionel Richie."

Why? Because if you’re a B2B marketer still targeting broad audiences, I know it’s me you’re looking for.

So, let’s make it official:
Stop wasting budget on the wrong people.
‍
Start reaching the right contacts (like me…) at exactly the right time.

Why this matters

Ad platforms are expensive when they don’t know who to target.

Without hashed emails, mobile IDs, or accurate contact data, most platforms expand your audience to anyone who might be a fit.

The result? Bloated spend, poor match rates, and weak performance.

Low match rates = wasted budget.
If you’re uploading a list and only matching 30–50% of contacts, you’re paying to reach the wrong half. Vector fixes that by giving you verified, up-to-date contact data—so your audience is clean, complete, and ready to convert.

With contact-level dynamic audiences from Vector, you can:

• 🔥 Cut wasted spend by avoiding broad targeting
• 🎯 Focus on buyers in active research mode
• 📈 Improve match rates and maximize ROAS
• 🚀 Reach individuals before they even hit your site

How to set up Audiences

Step 1: Add the Vector Pixel to the site where you're sending ad traffic.
Step 2: Create a segment based on behavior that signals intent—on or off your site.
Step 3: Sync or export your segment to your ad platforms of choice:

Native platforms (auto-syncs daily)

• Google Ads
• Reddit
• X (formerly Twitter)

➡️ These sync automatically. Just connect once and you’re done.

Non-native platforms (manual upload)

• LinkedIn
• Meta (Facebook / Instagram)
• YouTube, Pinterest, TikTok, and others

➡️ Export a clean, formatted CSV from Vector and upload to your audience manager—no edits needed.

There you have it, Vector bridges the gap between your contact data and ad audience requirements while you manage creative, placements, and execution directly in your ad platforms.

Need a walkthrough? Check the Help Center.

Not sure where to start?

These playbooks are powered by focused, contact-based audiences.

‍Try advanced ad targeting with filters

Retarget the right people based on title, account fit, or funnel stage across channels. Start filtering.

Activate the unaware with hyper-targeting

Most of your market doesn’t know they have a problem. This playbook shows how to change that with targeted ads. Build awareness today.

Budget conscious targeting

Build a targeted list to run impression-optimized ads on affordable channels. See the strategy.

After running these plays, your prospects turned customers will be saying:

Final thoughts

This isn’t just a better way to run ads. It’s a better way to run go-to-market:

• Marketing gets higher match rates and lower CAC
• Sales sees more qualified inbound from warmed-up prospects
• RevOps ensures budget is aligned to true intent

With audiences, your targeting finally aligns with your strategy.

No more stale lists.

No more wasted spend.

With Vector audiences, your targeting finally matches your strategy: no more stale lists, no more wasted spend.

And because it’s so easy to set up, marketing can practically set it and forget it, knowing the right work is happening behind the scenes.