Bid Agent
Make LinkedIn bidding work for you, not the algorithm
Vector’s Bid Agent automatically optimizes your LinkedIn ads bids every 15 minutes, so you hit the max outcomes possible for the budget you already have. Bid Agent is the additional performance layer for Reveal and Target.
Your favorite B2B marketing team's favorite ad targeting tool
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Smarter bidding based on real buyer behavior
Real-time bid optimization
Stay competitive without overspending. Bid Agent automatically adjusts your bids throughout the day (every 15 minutes) based on live auction conditions, so you win more impressions when your buyers are actually online.
Smart weekly pacing that boosts ROI
Daily budgets force you to spend the same amount every day, even on inefficient, overpriced days. Bid Agent switches to weekly pacing, moving more budget into the moments that actually perform.
Efficiency that compounds with Reveal + Target
Bid Agent isn’t standalone, it’s the performance engine on top of Vector’s Reveal and Target plans. When dynamic bidding meets contact-level audiences, you get lower CPCs, lower CPOs, and dramatically higher outcomes with the same budget.
“The number one thing is just cutting the noise… every feature really focuses on creating more targeted, more effective, more nuanced campaigns.”
Ad targeting
doesn't have to be
a guessing game.
Turn your contact-level insights into ready-to-run ad audiences.
Frequently asked questions
What is contact-based advertising?
It’s advertising built for how B2B buyers actually behave. Instead of targeting anonymous visitors or whole accounts, contact-based ads reach real people verified contacts who match your ICP and are already engaging with your brand.
How is this different from retargeting?
Retargeting chases anyone who’s been to your site.
Contact-based advertising focuses only on known, qualified contacts — using real names, titles, and companies, so you spend less on noise and more on buyers who matter.
Where can I run contact-based ads?
Everywhere your audience is. Vector connects your contact data to LinkedIn, Google, Meta, and other major ad platforms so your targeting stays consistent across channels.
How does Vector know who to target?
Vector sees who’s engaging with your brand on your site, in your ads, and across the web and matches that activity to verified contacts from your CRM and data partners. So your audiences always reflect what’s actually happening, not a static list.
Frequently asked questions
What does Bid Agent actually do?
Bid Agent adjusts your bids up to every 15 minutes and paces your budget weekly to maximize results and efficiency.
Do I still control my campaign strategy?
Yes — you keep your audiences, creatives, and targeting. Bid Agent only improves bidding and pacing.
How fast can I expect results?
Expect early performance wins during the initial testing window before full optimization kicks in.
Does Bid Agent replace Max Delivery?
Yes. Instead of optimizing to “spend the daily budget,” Bid Agent optimizes for efficiency, outcomes, and smart pacing.
Does it work with all audience types?
Absolutely — CRM imports, contact-based audiences, retargeting, ABM lists, intent audiences, and more.