Contact-level advertising
How Vector puts your ads in front of your exact buyers.
It’s the first question everyone asks after understanding what Vector does. Let’s pull back the curtain on how we help you build contact-level ad audiences with confidence.
Vector maps contacts’ IDs by matching work emails with personal hashed emails (HEMs) and mobile advertising IDs (MAIDs). This lets you pinpoint actual buyers more accurately, and place your ads in front of B2B buyers in B2C spaces.
Match rates in native platforms often struggle to hit double digits. Because Vector operates on device fingerprinting instead of IP addresses or cookies, you see match rates up to 90% on LinkedIn, 45% on Google and Meta, and 30% on Reddit, TikTok, and X.
The Vector pixel lives on Forbes, Wall Street Journal, and 400k+ other top publisher sites. When your buyers land there to read up on relevant topics or top competitors, the pixel fires that contact ID back to your Vector instance.
"With Vector’s contact-level data, we could trace the whole journey of the person who converted.”
Turn your contact-level insights into ready-to-run ad audiences.
Yes. Vector uses hashed identifiers and privacy-safe matching methods. We don’t expose personal data, sell identities, or bypass consent frameworks. The system is designed for B2B advertising use cases and respects regional privacy requirements.
Cookies and IPs are fragile and increasingly unreliable. Vector matches buyers using durable, consented identifiers, which is why audiences stay accurate even as cookies disappear.
With Vector, match rates are significantly higher than native platform averages, reaching up to 90% on LinkedIn. You can also expect match rates around 45% on Google and Meta, and approximately 30% on other channels like Reddit, TikTok, and X.
Absolutely. Vector connects contact data to major platforms including Facebook, Instagram, and X. This allows you to maintain consistent targeting and place your ads in front of verified B2B buyers wherever they consume content.
