Signal-driven ad audiences
Turn signals into hyper-targeted ad audiences
Sync signals from your site, CRM, ad clicks, and more to build real-time audiences and hit them with perfectly timed ads.
Your favorite B2B marketing team's favorite ad targeting tool
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Activate your signals in real time
Your best signals are showing up. But you're dragging them into sales-led motions and cold outreach when you could be powering your ads with them — at the contact level.
Use any signal as a trigger
Build an ad audience from Vector signals like site visits, competitive research, or ad clicks, or bring your own (think job changes or funding news).
Activate across channels
Build and sync contact-level audiences across LinkedIn, Google, Reddit, Meta, and more.
Retarget smarter
Use Ad Reveal to see who clicks but doesn’t convert. Then run smart retargeting plays based on their site behavior.
“Vector gives us clear, contact-level targeting across all our paid platforms. We can finally retarget contacts within our ICP with precision, making our campaigns more efficient and our spend smarter.”
Ad targeting
doesn't have to be
a guessing game.
Turn your contact-level insights into ready-to-run ad audiences.
Frequently asked questions
What is contact-based advertising?
It’s advertising built for how B2B buyers actually behave. Instead of targeting anonymous visitors or whole accounts, contact-based ads reach real people verified contacts who match your ICP and are already engaging with your brand.
How is this different from retargeting?
Retargeting chases anyone who’s been to your site.
Contact-based advertising focuses only on known, qualified contacts — using real names, titles, and companies, so you spend less on noise and more on buyers who matter.
Where can I run contact-based ads?
Everywhere your audience is. Vector connects your contact data to LinkedIn, Google, Meta, and other major ad platforms so your targeting stays consistent across channels.
How does Vector know who to target?
Vector sees who’s engaging with your brand on your site, in your ads, and across the web and matches that activity to verified contacts from your CRM and data partners. So your audiences always reflect what’s actually happening, not a static list.
Frequently asked questions
How are Signal-Driven Ad Audiences different from retargeting?
Traditional retargeting relies on cookie-based tracking. Someone visits your site, a pixel fires, and they get lumped into an anonymous audience that sees generic ads wherever they go. It’s broad, imprecise, and increasingly blocked by privacy tools.
Signal-Driven Ad Audiences are different. Instead of relying on vague pixel behavior, they tap into real, actionable buying signals—like job changes, funding announcements, or specific site visits—and use those to trigger ads at the contact level. You’re not guessing who they are. You know who they are, and you're serving ads that align with their actual behavior.
How are these different from traditional retargeting or intent-based ads?
Most intent platforms show you which accounts are researching topics. Vector shows you who, at the contact level, and activates ads based on that exact person’s behavior. It’s not just retargeting anonymous site traffic. It’s orchestrating paid campaigns from real buyer signals.
What types of signals can trigger an ad audience?
- Website activity (e.g., pricing, competitor, or integration pages)
- Off-site research (e.g., content engagement or category interest)
- CRM status (e.g., open opps or target accounts)
- Competitive comparisons or keyword intent
You define the signals and Vector activates the ads.
Are CRM lists my only option?
For dynamic audiences, yes. However you can upload a static CSV and have Vector create an ad audience for you as well.
I only have professional emails for my contacts. What are the match rates like on non-professional platforms?
No problem! Vector gets the personal HEM and MAID to place ads in front of the people you want to place an ad in front of. We have the ability to match up to 90% on LinkedIn, 45% on Google and Meta, and 30% on Reddit.
Do you create the ads as well?
We’ll create the audiences in your platform of choice, leaving you to create the content and copy as you do now, just for the people you actually want to see your ad.
How hard is it to set up?
Getting started is fast and straightforward. Most teams can launch their first campaign in under an hour. You define your signals, connect your ad platform, and go live—no developer support or complex setup required.