Product release: ICP best practices

In Cast Away, Chuck Noland doesn’t survive because he moves faster.

He survives once he has a direction.

That’s the difference between running ads and building pipeline.

The real problem marketers are facing

Most B2B teams don’t lack activity. They lack focus.

• Traffic is up
• Impressions are up
• Spend is up

But confidence in pipeline isn’t.

Why? Because most systems still treat all visitors as equal even though marketers know they aren’t.

Why ICP matters more now than ever

Modern buying is quiet, delayed, and non-linear.

Buyers:

• Research early
• Avoid forms
• Engage across multiple sessions
• Often don’t convert until much later

Without an ICP, marketers are forced to:

• Retarget everyone
• Spend on low-fit titles
• Guess which signals matter
• Hand noisy alerts to sales

ICP is how you stop reacting to activity and start prioritizing buyers who actually look like customers.

How to set ICP up in Vector.

ICP is what makes Vector Reveal a game changer

Reveal shows you who is on your site.

ICP tells you who to care about.

Without ICP:

• Reveal surfaces a lot of names
• Marketers still have to sort signal from noise
• Sales gets flooded with low-value alerts

With ICP defined in Vector:

• Reveal highlights the right visitors first
• Only high-fit titles and target accounts rise to the top
• Sales sees activity that actually matters

Reveal without ICP is visibility.
Reveal with ICP is prioritization.

ICP is what makes Vector Target your Swiss Army knife

Target turns behavior into ad audiences.

But here’s the catch:
Ad efficiency depends on who you let into the audience.

Without ICP:

• Retargeting pools get bloated
• Spend goes to interns, students, vendors, or agencies
• Messaging has to stay generic

With ICP:

• Only the right titles and accounts sync to LinkedIn, Google, or Meta
• Educational ads reach buyers who match your customer profile
• Early-stage attention turns into familiarity—not wasted spend

Target without ICP is reach.
Target with ICP is precision.

The play: Site visitors → educational ads for ICPs

This is where it all comes together.

1. Reveal site visitors by name
2. Filter by ICP role + target accounts
3. Sync only those contacts into ad audiences
4. Serve educational, TOFU content
5. Track engagement and alert sales as accounts warm up

Instead of pushing demos too early, you’re:

• Building trust
• Creating familiarity
• Warming accounts quietly
• Setting up intent before sales outreach

Get all the play details here.

ICP in Vector isn’t a one-off filter

Your ICP is a global setting.

Once defined:

• All segments using ICP auto-update
• Reveal, Target, alerts, and reporting stay aligned
• Strategy changes don’t require rebuilding logic

Marketers don’t need more dashboards.
They need fewer decisions.

Don’t just see more. See what matters.

The ocean is full of signals.

ICP is how Vector helps you follow the right ones, shows priority, spends smarter, and pipeline forms before buyers ever raise their hand.

‍

‍