VECTOR VS. 6SENSE
6sense finds accounts and reads signals. Vector does that, then names the buying committee, runs the ads to them, and shows you what those ads did to the deal.
THE FULL LOOP
To run a modern ABM program, you need: accounts to target, the contacts inside them, signals that say when, activation that reaches them, and proof of what moved. 6sense handles accounts and signals, and runs ads at the account level. The people inside the account, and the evidence that any of it worked, are where it runs out.
6sense
Clay / ZoomInfo
Only at the account level
Slides at renewal
Vector
Built from your signal stack and closed-won reality
The named buying committee
30+ signals at the flip of a switch, plus custom signals
Ad audiences that refresh themselves
Timeline of key marketing moments for every opp
WHERE THE LOOP BREAKS
Predictive scoring narrows thousands of accounts to the few worth your attention, and it's genuinely good at that. It's also where the account stops being a useful unit and starts being a to-do list.
Contacts: None
A score describes a company. Your campaign has to reach a person. Nothing in 6sense connects the two, so someone on your team is doing it by hand in a spreadsheet right now.
Activation: Account-level
Ads aimed at a company reach whoever happens to be there. Getting to the four people on the buying committee who are actually running the evaluation still means export, enrich, upload, repeat. And when that committee changes, you do it all again.
Proof: None
Account stage progression isn't proof your ads moved a deal. At renewal, someone on your team rebuilds that story by hand, pulling from the ad platform, the CRM, and 6sense.
“Vector is the modern day ABM play, built for all of the marketers who are sick and tired of 6sense's nonsense.”
Kaylee Edmondson
Founder & Fractional Demand Gen Lead
THEIR INTENT GRAPH
The intent graph is why most teams stay, so let's not pretend it's nothing. 6sense spent years building it, and it's substantial. But...
Intent isn’t exclusive
Topic surges come from the same publisher panels sold to your competitors at the same time.
Pricing page visits beats a topic surge
When 6sense says an account is surging, your competitors who pay 6sense get the same alert. When someone from that account hits your pricing page three times, only you know.
Nothing you already trust gets replaced
Vector runs on the signals you already trust rather than replacing them. It adds the contact-level activation and proof layer those signals were always missing.
Activation is the hard part
Knowing an account progressed is easy. Using that information to put an ad in front of the buying committee still lands on your shoulders.
SIDE BY SIDE
| 6sense | Vector | |
|---|---|---|
| Accounts | ||
| Target list | Predictive scoring across your TAM | Scored by your signals, updated with closed-won patterns, refreshed daily |
| Why it's prioritized | Never disclosed | Based on signals and buyer activity you can see |
| Contacts | ||
| Unit of action | Account | Named contact on the buying committee |
| Who's in the audience | A mystery until after you spend | ICP only buyers, all previewable by name before campaign launch |
| Signals | ||
| Source | Their proprietary SignalVerse™ engine, account-level signals only | 30+ native in platform, plus the ability to create custom signals |
| Activation | ||
| Getting to a contact-level audience | Export, enrich, upload, repeat | Builds and refreshes itself |
| Ad delivery | Account-level, through their own network | Contact-level, on the LinkedIn, Google, and Meta accounts you already run |
| When the committee changes | Your list is already stale | Your audiences change with it |
| Proof | ||
| What you can show | Account stage progression | Which named contacts your marketing touched along the entire buyer journey |
| At renewal | Rebuilt by hand from disparate systems | In depth account stories you download directly from the platform |
For most demand gen teams running paid, yes. The exception is if you use 6sense for forecasting and territory-planning system across a large enterprise sales org, which is a different job. If that's you, run both and let Vector own activation and proof.
More than you'd think. Starting while 6sense is live lets you compare on your own accounts rather than a vendor's case study.
No. Vector decides who sees an ad and proves what it did; what the ad says is yours. What changes with Vector is that the creative finally has a named person behind it instead of an account, so the message you wrote for a RevOps lead actually reaches one.
Yes, and that's the sharpest difference here. Vector starts at a $3,000/mo platform fee with credits that scale as you turn things on, so you can run a real program on a few hundred accounts and grow into it. Enterprise ABM platforms tend to start with an annual contract and a rollout.
Vector publishes its pricing, and you can price yourself before you ever talk to us. A flat platform fee from $3,000/mo covers account journeys, selection, reporting, integrations and MCP, and includes 50,000 credits; credits meter on top of that only for what you actually turn on. A team running a real ABM program — a few thousand tracked accounts, a couple of bid agents — lands inside what the fee already includes. The comparison worth making is what the line item covers: enterprise ABM contracts price the platform and leave enrichment, list building and attribution for you to buy or build around it.
