Off-site research
Vector lets you build real-time ad audiences of the exact people reading up on relevant topics and direct competitors.
Focusing your ad spend on people actively researching your space gets you into their consideration set early.
Those key topics you spend so much time creating content around? Now you can build ad audiences around them, too.
Build ad audiences of people actively evaluating the competition, so you can hit them with an ad showing them why you’re the smarter choice.
Getting ads in front of your buyers at the height of their research is powerful. Vector is the only way to nail “right person, right message, right moment” at the contact level.
“The number one thing is just cutting the noise… every feature really focuses on creating more targeted, more effective, more nuanced campaigns.”
Alexander Goodwin
Director of Demand Gen, Fingerprint
Every account staged with evidence, every ad aimed at a real person, impact you can prove any day of the week.
Off-site research includes when known contacts engage with relevant third-party content, industry topics, or competitor-related material outside your website.
No. Vector doesn’t rely on anonymous keyword surges or account-level scoring. These are contact-level behavioral signals tied to real people.
Often weeks before someone visits your site or converts. It’s designed to surface interest while buyers are still exploring and comparing options.
The most effective approach is ads, not cold outreach. Off-site research signals are ideal for awareness and consideration-stage messaging that meets buyers where they already are.
