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Read up on getting ad audiences juuuuuuust right.

From spooky to specific: see your ICPs in ads and on site with Vector Boo.0

Vector Boo.0 marks our biggest update yet: introducing the new Visitor Feed, Campaign Reporting Dashboard, and redesigned Segments to help marketers unmask who’s behind every click, visit, and campaign.
Alex Virden
30 Oct 2025

Why we repositioned Vector around building ad audiences

The nightmare before launch

How Goldcast turns event signals into pipeline

Recent posts

From spooky to specific: see your ICPs in ads and on site with Vector Boo.0

Vector Boo.0 marks our biggest update yet: introducing the new Visitor Feed, Campaign Reporting Dashboard, and redesigned Segments to help marketers unmask who’s behind every click, visit, and campaign.
Alex Virden
30 Oct 2025

The nightmare before launch

Jack Skellington had Halloween Town. Marketers have their stacks. Both worked perfectly — until they didn’t. Discover how Vector’s upcoming launch connects every signal, every ad, and every ghost in your data.
Alex Virden
29 Oct 2025

Why we repositioned Vector around building ad audiences

How we're solving both sides of the ad targeting problem: building contact-level ad audiences and revealing who engages—by name.
Joshua Perk
29 Oct 2025

Why contact-level advertising is the afterlife of ABM

Tired of black-box targeting? See how leading B2B marketers are using Vector to connect off-site intent, ad clicks, and retargeting into one continuous contact-level loop that drives measurable pipeline.
Alex Virden
29 Oct 2025

How Vector runs GTM

Surround sound GTM isn’t a horror story. With the right signals, the right stack, and the right orchestration, your buyers will feel like you’re everywhere, all at once.
Alex Virden
29 Oct 2025

Building custom ad audiences for LinkedIn

Learn how to create and optimize custom LinkedIn ad audiences using first-party data, contact lists, and intent signals to improve targeting and campaign performance.
Jess Cook
29 Oct 2025

Ad targeting
doesn't have to be
a guessing game.

Turn your contact-level insights into ready-to-run ad audiences.

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