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The Vector blog

Read up on getting ad audiences juuuuuuust right.

Why we repositioned Vector around building ad audiences

How we're solving both sides of the ad targeting problem: building contact-level ad audiences and revealing who engages—by name.

The nightmare before launch

How Goldcast turns event signals into pipeline

Why contact-level advertising is the afterlife of ABM

Recent posts

Signal-driven ad audiences: turn any signal into real-time activation

Signal-Driven Ad Audiences are the proof point for Contact-Based Marketing.

What is contact-based marketing?

Why contact-based marketing is the future of ABM

Product release: What does Vector do

A clear explanation of what Vector does, why marketers are still struggling with vague signals, and how contact-based marketing brings real clarity to your GTM.

Product release: LinkedIn audience sync

Vector’s new LinkedIn Audience Sync eliminates the need for manual CSV uploads, allowing marketers to dynamically sync contact-level segments directly into LinkedIn Ads.

Enhanced visitor identity is here

With our latest upgrade to Visitor Identity, we’ve turned up the heat on how well you can identify real people engaging with your site, emails, and campaigns.

Ad targeting
doesn't have to be
a guessing game.

Turn your contact-level insights into ready-to-run ad audiences.