Send High-Intent Searchers Straight to Sales

Vector Team

When someone starts searching branded terms or product-specific content—but hasn’t touched your site, emails, or reps—you don’t wait. You act.
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This play surfaces unengaged contacts showing product-level intent and routes them directly to sales via Slack or CRM activity, so your team can connect before a competitor does.

The Vector Way:

Most intent tools assume people will engage on their own.

Vector flips that.

With contact-based marketing,sales knows about high-intent activity, even when it’s happening in the background. This play ensures buyers who are searching your brand but haven’t made contact get in front of a rep now, not later.

When to use this play:

Use when:

A contact is researching branded terms (your product, features, or use cases)
You want to surface “ghost” hand-raisers for rep action
Speed-to-contact is critical in your sales motion

Goal

Track and report on mid- to late-funnel content engagement to prove marketing influence on revenue.

Objectives

Build a list of contacts who engage with content across lifecycle stages
Measure the influence of marketing assets on pipeline creation
Justify continued investment in content strategy
Share visibility with sales, revops, and leadership

Use case

You’ve created strong blog posts, case studies, and solution guides but without form fills, it’s hard to show what they’re doing.

You need to create real-time reports showing exactly who is engaging, what they’re reading, and how it connects to deals in motion.

Play type: Attribution | Reporting | Content ROI Estimated time to execute: 30–45 minutes setup + live reporting

How it works:

Step 1: Trigger on product-level search behavior

In Vector, use Funnel Vision to detect:

Intent Stage: Product Intent
Lifecycle Stage: Unengaged

These are high-fit buyers actively researching your product—but they haven’t entered your funnel yet.

Step 2: Run an audience estimate

Use Audience Estimate to:

Confirm you’re not flooding sales with unqualified signals
Fine-tune the play by overlaying ICP filters if needed
Identify daily or weekly volume of qualified contacts

This ensures your sales team gets actionable signals—not noise.

Step 3: Send an immediate alert to sales

Push alerts into:
- Slack, either to a channel (e.g., #sales-alerts) or via direct DM to the assigned AE
- Salesforce or HubSpot as a new activity or task

Recommended Slack copy:

🚨 [First Last] at [Company] is searching for Vector terms (product-level intent). No sales or marketing engagement. Reach out ASAP.