Expose the ghosts reading your content

Vector

Your content is working harder than you think, but if you’re not tracking who is actually reading it, you’ll never know if it’s influencing pipeline.

This playbook shows you how to use Vector Ad Reveal to expose the “ghosts” engaging with your content by name, connect them to campaigns, and prove the impact of both your content and creative.

The Vector way

Traditional attribution relies on UTMs, forms, or clicks and misses most of the engagement.

Vector flips that.

With Ad Reveal, you can:

See named contacts engaging with your ads and content (campaign → click → page).
Track exactly which assets, themes, or creative are landing with your ICP.
Feed winning cohorts back into new ad campaigns to amplify what works.

This isn’t guesswork. It’s proof that your content and creative drive pipeline.

When to use this play

Use when:

You need to prove content ROI to leadership or RevOps.
You want visibility into which contacts and cohorts are engaging with which content.
You need to connect ad spend → content engagement → revenue impact.
You want to double down on the creative and themes that actually resonate.

Goal

Shine a light on the “ghosts” reading your content, prove its impact, and use those insights to reallocate budget and scale what works.

Objectives

Attribute named engagement to specific content assets
Identify winning themes + creative that influence pipeline
Justify and optimize content + ad budget allocation
Build stronger trust with Sales by showing named contacts in motion

Use case

You’ve launched a content-driven campaign (case study ads, blog promotions, industry guide). Instead of just seeing clicks, Vector reveals exactly who engaged, what they read, and whether they’re in your ICP. Now you can reallocate spend toward content and creative that deliver real ROI.

Play type: Attribution | Reporting | Content ROI Estimated time to execute: 30–45 minutes setup + live reporting

How it works:

Step 1: Identify tracked content + campaigns

Select key assets you’re promoting (blogs, case studies, guides).
Align them to campaign themes + creative.

Step 2: Use Ad Reveal to expose named engagement

Track who clicked your ad, landed on your content, and engaged.
See the full path: campaign → content → page → contact.

Step 3: Build a “Content Engaged” segment in Vector

Filter by content type, cohort, or ICP fit.
Map content engagement to lifecycle stages (awareness → consideration → evaluation).

Step 4: Report + reallocate

Metrics to track:
- Named engagement per asset
- Cohort ROAS trends
- Conversion impact by content theme
Use these insights to reallocate budget toward high-performing content and creative.

Step 5: Feed winners back into ads

Retarget named engagers with deeper-funnel content.
Replicate winning headlines, themes, and creative formats.

Best practices

✅ If revealed contacts aren’t your ICP → your messaging may not resonate. Revisit headlines + creative and test new angles.
✅ Compare cohorts by content theme to spot winners faster.
✅ Share named engagers with Sales so they can connect content consumption to pipeline conversations.
✅ Refresh reports monthly to keep budget allocation aligned with what’s actually working.

Wrap up: make the invisible visible

With Vector, you don’t have to guess if your content is working—you can see it. Ad Reveal exposes the named contacts engaging with your assets, shows which creative lands, and proves your strategy’s revenue impact.

No more ghosts. Just proof.