Meta ADS
B2B contact-level targeting for Meta ads
Meta has massive reach but zero B2B targeting. Vector bridges the gap. Target your named ICP contacts on Facebook and Instagram with match rates that jump from single digits to up to 45%.
Make Meta work for B2B
Nearly half of your B2B ad budget on Meta is spent on the wrong people.
Meta is built for B2C. No job title filters, no company targeting, no way to say “show this ad to Chief Security Officers at these 500 companies.” When you upload your email list, Meta matches on personal emails, so match rates are often under 15%. And sometimes under 2%. Plus, there’s no way to know who actually saw or clicked your ad. Just aggregated numbers in a dashboard built for e-commerce. There's a better way.
Identify the real buyers behind Meta's massive reach
Feed Meta contact-level audiences it can actually match
What changes when Meta runs on contact-level targeting
Up to 45% match rates
Cross-device reach
Named audience preview
Budget precision
Contact-level click attribution
From 2% match rates to named buyers in three steps
Vector enriches your contacts for Meta
Your B2B email list doesn’t speak Meta’s language. Vector resolves each contact’s personal email addresses, hashed identifiers, and mobile ad IDs — the signals Meta uses to match. Match rates jump from single digits to up to 45%.
Preview your Meta audience by name
Before you spend a dollar, see which ICP contacts are reachable on Meta. Filter, adjust, and approve. No more spraying budget across anonymous lookalikes.
Run LinkedIn-precision campaigns on Meta
Push your contact-level audience to Meta and run campaigns with the same targeting precision you expect on LinkedIn, at Meta’s lower CPMs. Track who clicked, feed signals back to your CRM, and retarget with context.
When your ad audiences are dialed in, everything clicks
7.8%
CTR on LinkedIn
"Vector audiences ensure we have the right people in our campaigns vs. hoping with LinkedIn."
Sidney Waterfall
VP of Marketing, OpenBrand
3x
lower cost per click
17x
ROI in just three months
"Vector shows us exactly who clicks with our ads — real names that turn into real opportunities."
Cindy Dubon
Director of Growth
Marketing, Goldcast
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3x
CTR with Vector audiences
Alex Barca
Director of Demand Gen, Klue
"We've generated opportunities from contacts we didn't even know were interested in us — until Vector showed us."
Frequently asked questions
Why are Meta match rates so low for B2B marketers?
Meta matches on personal identifiers like personal emails, phone numbers, mobile ad IDs. Your B2B email list is full of work addresses that Meta can't resolve. Vector enriches each contact with the personal identifiers Meta recognizes, jumping match rates from single digits to up to 45%.
Can I really do LinkedIn-style targeting on Meta?
Yes. Vector builds contact-level audiences — named people at specific companies with specific titles — and pushes them to Meta as custom audiences. You get LinkedIn-level precision at Meta's lower CPMs.
How does this work with Meta’s privacy restrictions?
Vector sends hashed identifiers to Meta via their standard Custom Audiences API. It’s the same privacy-compliant process you'd use uploading a list directly. The difference is that Vector's identifiers actually match.
What about reach — isn’t my audience too small for Meta?
Contact-level audiences are smaller than broad Meta audiences, but that's the point. You're trading wasted reach for precision. Most Vector customers find that a smaller, ICP-only audience on Meta outperforms a broad one on pipeline metrics, at lower total spend.