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LINKEDIN ADS

B2B contact-level targeting for LinkedIn ads

Vector gives you contact-level targeting on LinkedIn so every dollar goes to the actual buyers in your pipeline. Preview who’ll see your ads before you spend. Then let our Bid Agent get you 50%+ more results for 35%+ lower cost per outcome.

Fix your match rates

LinkedIn targeting feels precise, until you see who’s actually clicking

You’ve dialed in your audience: job titles, company sizes, seniority. All for your campaign report to be full of clicks from people who will never buy. And email list match rates hover around 13% which leaves 87% of the contacts you want to reach invisible to LinkedIn.

Paid shouldn’t feel like this. You should know exactly who you’re reaching, before you spend a dollar.

Know exactly who's engaging before you spend

Build LinkedIn audiences from real buyer behavior

What changes when LinkedIn runs on contact-level targeting

Up to 90% match rates

Named audience preview

Automated bid optimization

Contact-level click attribution

Real-time CRM sync

From wasted spend to 
contact-level precision in 3 steps

Step 1

Build your audience from real signals

Import your target account list or let Vector build one from site visits, ad engagement, and research intent. 
Every audience is built at the contact level — names, not logos.

Step 2

Preview, then launch with confidence

See exactly who’s in your audience before spending a dollar. Filter by title, seniority, and ICP fit. When it looks 
right, push to LinkedIn with up to 90% match rates.

Step 3

Optimize spend automatically

Vector’s bid agent monitors your campaigns and adjusts bids every 15 minutes, lowering your cost per outcome by over 35% while increasing click volume from ICP contacts.

When your ad audiences are dialed in, 
everything clicks

7.8%

CTR on LinkedIn

"Vector audiences ensure we have the right people in our campaigns vs. hoping with LinkedIn."

Sidney Waterfall

VP of Marketing, OpenBrand

3x

lower cost per click

17x

ROI in just three months

"Vector shows us exactly who clicks with our ads — real names that turn into real opportunities."

Cindy Dubon

Director of Growth

Marketing, Goldcast

3x

CTR with Vector audiences

Alex Barca

Director of Demand Gen, Klue

"We've generated opportunities from contacts we didn't even know were interested in us — until Vector showed us."

Frequently asked questions

How does Vector get up to 90% match rates on LinkedIn?

Vector is a contact-level ABM platform — it's the signal layer underneath and designed for activation. ABM platforms score accounts behind the scenes and push you toward their workflows. Vector shows you real, named buyers based on observed behavior — then feeds that signal into whatever tools you already use. And then you can build audiences with them. No black box. No lock-in.

Does the bid agent replace LinkedIn’s native bidding?

Not necessarily. Some customers run very lean tech stacks with Vector as their core ABM tool. However, Vector works with your ABM tools, not against them. It feeds buyer-level signal into your CRM, ad platforms, outreach tools, and orchestration layers. Think of it as the foundation your ABM execution runs on.

Can I see who’s in my audience before I spend anything?

Real behavioral signal — site visits, ad engagement, page-level research, job changes, and more. All at the contact level, not the account level. You see exactly who's active, what they looked at, and when.

How is this different from LinkedIn’s native matched audiences?

Real behavioral signal — site visits, ad engagement, page-level research, job changes, and more. All at the contact level, not the account level. You see exactly who's active, what they looked at, and when.