From spooky to specific: see your ICPs in ads and on site with Vector Boo.0

Every marketer has ghosts in their data: anonymous website visitors, mysterious ad clicks, and engagement metrics that never quite add up.

This Halloween, those ghosts finally have names.

We’ve built a world of data dashboards and automation rules, but when it comes to ads and web traffic, most of what we’re measuring is still anonymous.

That’s the gap Vector was built to close.

With Boo.0, we’re moving beyond account-level assumptions and into contact-level clarity, giving you visibility into the real people behind every click, visit, and campaign.

The new Visitor Feed (Beta)

👻 See the ghosts on your site

The Visitor Feed gives you real-time visibility into who’s landing on your site: names, job titles, companies, and more.

What you can do

• Track U.S. traffic by contact: Vector de-anonymizes up to 30% of your U.S. visitors, showing exactly who’s visiting.
• Filter by behavior: Slice your view by ICP, Ad-Engaged, Campaign, Source, or Company to focus on high-intent prospects.
• Follow the breadcrumb trail: Expand a contact record to see every page they viewed (pricing, product, blog) and how they arrived (paid, organic, or direct).
• Spot repeat visitors: Identify the contacts returning to your site again and again.

Why it matters: Instead of guessing which accounts are active, you’ll know which individuals are engaging right now, so your follow-up, retargeting, or outreach hits while interest is still hot.

Pro tip: Use the Ad-Engaged + ICP filters together to find the most valuable visitors coming from your paid campaigns.

The Campaign Reporting Dashboard (Beta)

🧛‍♀️ See what your ads are summoning

Bring every paid campaign, LinkedIn, Google, or even UTM-tracked experiments, into one central view that connects ad metrics to real people.

Key highlights

• Unified reporting: See all your campaigns side-by-side, regardless of source.
• ICP insights: Track who clicked, not just how many clicked. View Engaged Contacts and ICP Visitors across every ad.
• Cost per ICP Visit: Understand what it truly costs to reach qualified prospects — estimated once a campaign has five or more ICP visitors.
• Smart filtering: Sort by campaign status, platform, or audience type (Vector or non-Vector).
• Instant drill-down: Click any campaign to jump directly to the visitor feed filtered by that audience.

Why it matters: Traditional ad dashboards stop at CPC and CTR. Vector ties your ad performance to the people who actually clicked, helping you prove ROI, refine targeting, and shift spend toward campaigns driving ICP engagement.

The new Segments experience

🕸️ Build faster, smarter audiences

The redesigned Segments page and builder make it easier than ever to create, organize, and activate audiences across your stack.

What’s new

• Clean, searchable list view with status, size, and last-sync details.
• Bulk actions so you can delete, pause, or update multiple segments at once.
• Data-source view: Instantly see whether contacts come from website visitors, off-site intent, CRM lists, or CSV uploads.
• Improved builder workflow:
  1. Select your data source.
  2. Add filters (industry, ICP, account lists, etc.).
  3. Choose actions: push to LinkedIn, Google, or export via webhook or CSV.
• Explicit save control: No more accidental changes; edits only go live when you hit Save.
• Timestamps and ownership: Track who created, updated, or synced a segment and when.

Why it matters: You’ll spend less time managing lists and more time activating them turning signal into live audiences that refresh automatically with your latest data.

⚙️ How it fits in your stack

Most teams already use best-in-class tools for enrichment, intent, automation, and ads: HubSpot or Salesforce for CRM, Clay or UserGems for people intel, LinkedIn and Google for delivery.
The problem isn’t the parts — it’s the plumbing.

Vector Boo.0 is the connective tissue between them:

• It identifies the real people engaging with your brand.
• It pushes those contacts back into your CRM.
• It keeps ad audiences fresh across every channel.

The result is a tech stack that finally acts like a system: one connected motion from first click to closed deal.

And just like Casper, I'll cheers to that:

And if you’d like a little fun with your fright: ‍

Generate your own ghost 👻 and join the Vector team in celebrating a less-spooky, more-transparent way to market.

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