Off-site research
Know who’s researching before they find you
Vector lets you build real-time ad audiences of the exact people reading up on relevant topics and direct competitors.
Your favorite B2B marketing team's favorite ad targeting tool
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Identify in-market buyers doing off-site research — by name
Focusing your ad spend on people actively researching your space gets you into their consideration set early.
See who’s exploring relevant topics on 3rd party sites…
Those key topics you spend so much time creating content around? Now you can build ad audiences around them, too.
… and who’s doing research on your top competitors
Build ad audiences of people actively evaluating the competition, so you can hit them with an ad showing them why you’re the smarter choice.
Create that “perfect timing!” feeling, at scale
Getting ads in front of your buyers at the height of their research is powerful. Vector is the only way to nail “right person, right message, right moment” at the contact level.
“The number one thing is just cutting the noise… every feature really focuses on creating more targeted, more effective, more nuanced campaigns.”
Ad targeting
doesn't have to be
a guessing game.
Turn your contact-level insights into ready-to-run ad audiences.
Frequently asked questions
What is contact-based advertising?
It’s advertising built for how B2B buyers actually behave. Instead of targeting anonymous visitors or whole accounts, contact-based ads reach real people verified contacts who match your ICP and are already engaging with your brand.
How is this different from retargeting?
Retargeting chases anyone who’s been to your site.
Contact-based advertising focuses only on known, qualified contacts — using real names, titles, and companies, so you spend less on noise and more on buyers who matter.
Where can I run contact-based ads?
Everywhere your audience is. Vector connects your contact data to LinkedIn, Google, Meta, and other major ad platforms so your targeting stays consistent across channels.
How does Vector know who to target?
Vector sees who’s engaging with your brand on your site, in your ads, and across the web and matches that activity to verified contacts from your CRM and data partners. So your audiences always reflect what’s actually happening, not a static list.
Frequently asked questions
What counts as “off-site research”?
Off-site research includes when known contacts engage with relevant third-party content, industry topics, or competitor-related material outside your website.
Is this the same as keyword-based intent data?
No. Vector doesn’t rely on anonymous keyword surges or account-level scoring. These are contact-level behavioral signals tied to real people.
How early in the buying journey does this show up?
Often weeks before someone visits your site or converts. It’s designed to surface interest while buyers are still exploring and comparing options.
How should teams use this without being intrusive?
The most effective approach is ads, not cold outreach. Off-site research signals are ideal for awareness and consideration-stage messaging that meets buyers where they already are.
What counts as “off-site research”?
Off-site research includes when known contacts engage with relevant third-party content, industry topics, or competitor-related material outside your website.
Is this the same as keyword-based intent data?
No. Vector doesn’t rely on anonymous keyword surges or account-level scoring. These are contact-level behavioral signals tied to real people.
How early in the buying journey does this show up?
Often weeks before someone visits your site or converts. It’s designed to surface interest while buyers are still exploring and comparing options.
How should teams use this without being intrusive?
The most effective approach is ads, not cold outreach. Off-site research signals are ideal for awareness and consideration-stage messaging that meets buyers where they already are.