How Vector Makes "Old Way" Reporting So Yesterday

Hilary Duff is coming back to music.

And while we’re ready for that comeback, some things are better left in 2007 like her dance moves on the Today show:

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...and the old way of thinking about campaign reporting.

Why?

For too long, marketers have been stuck with bad habits and bad math:

• Clicks + impressions in a silo. Every tiny action treated like it matters, even when it’s anonymous noise.
• Obsessing over attribution. Endless tools and reports just to prove marketing exists.
• Accepting waste. Tens of thousands in ad spend → <2% conversion rates → shrugged off as “normal.”
• Polish over progress. Holding campaigns back until they’re perfect instead of learning fast.

That’s the “so yesterday” way of measuring ads.

B2B marketers can’t afford to waste spend or report on vanity metrics.

Pipeline and revenue are the only outcomes that matter. And without knowing who is actually engaging with your ads, you can’t connect spend to impact.

Worse when performance is off, you’re left troubleshooting in the dark.

Is the problem targeting?

Messaging? The offer?

The landing page?

You don’t know.

Leaving your team saying:

Enter modern reporting

Modern marketers are flipping the script.

Success isn’t about reporting vanity metrics. It’s about learning faster, eliminating variables, and proving impact:

• Signals over silos: looking across accounts and contacts, not obsessing over a single click.
• Directional attribution: using engagement to guide where to double down, not to check a box.
• Fewer variables: when you know your targeting is right, you can zero in on messaging, creative, or the offer.
• Proof over polish: human-first campaigns that move quickly, show real signals, and build trust.

This is what “dreams are made of” clarity on who’s engaging, what’s resonating, and how ads connect to pipeline.

Remember: success isn’t bragging about a 2% CTR.

It’s proving that:

• Your ads are reaching ICP contacts by name.
• Your messaging resonates with the exact buyers you intended.
• You can connect ad spend directly to pipeline influence.

That’s the kind of reporting that builds confidence in paid media and credibility with finance and sales.

Need a place to start?

Here are some great thought starters to move into the modern era of campaign reporting:

• Ask “who,” not “how many”: instead of “We got 50,000 impressions,” ask: How many ICP contacts saw and engaged?
• Shift the denominator: move from cost per click to cost per ICP click. That single shift makes every platform comparable and every dollar accountable.
• Spot misalignment: if impressions are high but signs show the wrong audience engaging, it’s not a win (!!!) it’s a signal to fix targeting or creative.
• Define success by progression: volume metrics are the starting line, not the finish. The finish is contacts moving from engagement → site visit → pipeline.
• Remind the team: big numbers feel good, but revenue is made in precision, not in volume.

Want more tips on campaign reporting, the modern way?

Check out Sara McNamara's campaign management guide for more tactical tips.

The Vector way: Ad Reveal

Where does Vector fit in?
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This is exactly what Vector’s Ad Reveal delivers.

• See who’s engaging: know the titles, accounts, and contacts responding to your ads.
• Eliminate guesswork: if targeting is right and the right people aren’t engaging, you know it’s a messaging issue.
• Standardize reporting: compare performance across Google, Meta, LinkedIn, and more—using a metric that actually matters: ICP engagement.
• Prove impact: show how ads influence real opportunities, not just anonymous traffic.

What it is:
Ad Reveal gives you contact-level visibility into ad engagement.

Instead of anonymous clicks or black-box impressions, you’ll see exactly which known contacts are seeing, clicking, and visiting your site from ads.

How it works:

• UTM-based identity resolution: Match ad clicks to known contacts using standard or custom UTMs.
• De-anonymized attribution: Connect ad engagement with site visits to confirm who interacted and what they did next.
• Cross-platform tracking: Works across Google, LinkedIn, Meta, X, and more.
• CRM + Slack integrations: Push engagement into your systems in real time for faster follow-up.
  
  • Looking to get started? Check out this set up guide and easy to build use case.

What’s next from Vector

We’re reimagining campaign reporting and contact-level engagement across the board.

Here’s a preview of what’s coming:

• Streamlined segment builder: faster, more intuitive audience creation with simpler ICP and account list controls.
• LinkedIn + Google campaign reporting: connect ad accounts, see native metrics alongside Vector’s identity data, and track cost per ICP click using our de-anonymization signals.
• Visitor Feed updates: enhanced account-level search with contact-level activity details like pages viewed and ad clicks.

These features are designed to give marketers end-to-end clarity from building precise audiences, to activating them in ads, to measuring real pipeline impact.

Because while CTRs and CPCs are so yesterday, contact-level visibility is the future.

So let the rain fall down, reporting is coming clean 🎵

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