Product Release: What Does Vector Do

I joined Vector because the product is really damn good.

We’ve got traction.

"I've never seen this level of granularity before."

Sidney Waterfall(VP of Marketing at OpenBrand) on Funnel Vision

We’ve got fans.

Our platform helps marketers actually do something with the signals they’re sitting on.

But two months in, I noticed something: even with all that…some teams are still haunted.

Haunted by anonymous intent.

Haunted by static lists.

Haunted by the feeling they’re missing something right in front of them.

So I did what any product marketer would do when surrounded by great tech and a few confused faces: I took the Ouija board into my own hands and started spelling out what we actually do.

The Problem‍

Marketers, from scrappy teams to big enterprises, are stuck in the dark.

They’ve got a stack full of platforms, spreadsheets, and duct-taped APIs, but the picture is still incomplete.

They know someone’s interested…but not who.

They see traffic…but not intent.

They run ads…but don’t know who clicked.

They’ve got signals, sure, but they’re vague, late, or trapped in silos, dashboards, or Slack threads no one checks.

So, teams keep guessing. 

Running campaigns on hope. Hoping sales connects the dots before someone flips a table:

Oh, and let’s not forget:

• Thought leaders selling ABM like they’re on commission
• Grifters pushing strategies that sound great in a post but collapse in a real funnel
• And, of course, AI. There is no specific reason, just a general existential dread.

Marketers are burned out. And I get it.

I’ve been in B2B SaaS for nearly a decade (yikes). I’ve seen the echo chambers, the dashboard fatigue, the attribution haunted houses.

Enter Vector

So what do you do when you're surrounded by anonymous data, vague intent, Slack threads no one checks, and ABM playbooks that sound great in a post but collapse in practice?

You stop chasing ghosts and find something to start surfacing real people.
‍

‍That’s contact-based marketing. That’s Vector:

Vector gives GTM teams the one thing most tools can’t: clarity.

Here’s what that looks like:

• A buyer visits your site: Vector IDs them, adds them to a dynamic LinkedIn audience, and pings sales
• Someone clicks your ad but doesn’t convert: Vector logs the contact and kicks off a retargeting or CS play
• A champion lands a new job: Vector updates your CRM and triggers expansion
• A cold opp reactivates: Vector flags the behavior and re-prioritizes them automatically

And now Funnel Vision gives clarity that goes even deeper. You can see exactly where each contact is in their buying journey, identify emerging buying groups within target accounts, and trigger precise plays across ads, your CRM, and sales tools.

It’s everything ABM promised but never delivered:

• Contact-level precision, not account-level guessing
• Signals you can act on, not just screenshot
• Automated workflows, not more dashboards to monitor

And if you want the truth?

Just ask the people who joined because of that promise.

Pros like Jess Cook and Sara McNamara are here because they saw the problem, too.

No more guesswork. No more ghost hunting.

Now, how does a tool like this fit into your stack?

💡 Vector doesn’t just surface signals. We make them usable in the tools you already rely on.

Final thoughts: what this unlocks for your GTM team

Vector gives your entire revenue team the visibility (and control) they’ve been missing:

• Marketing stops guessing and starts building dynamic audiences based on real contact behavior. No more anonymous clicks, stale segments, or wasted spend.
  
• Sales stops chasing shadows. Reps get alerts tied to actual activity—who clicked, who’s ready, and what to do next.
  
• RevOps finally connects systems to signals. Funnel stages tighten, plays sync across teams, and black-box attribution becomes a thing of the past.
  

Contact-based marketing turns ghost signals into action and Vector makes it automatic (peep the playbooks).

Two months in, here’s my honest take:

The ghost stories are real.

Marketers are haunted by anonymous data, delayed signals, and tools that look good in a screenshot but don’t drive action.

Vector is different. It turns contact-based marketing from a buzzword into a working system.

No more missed signals. 

Just real people, real behavior, and real action.

With Vector, your team will be saying: