Product release: updated segments and visitor feed

If your ad audiences still feel like they were built in 2022…
Ew, confusion.

For too long, marketers have been expected to “make magic” out of half-visible data:
anonymous clicks, guesswork personas, and disconnected tools that make building audiences feel like a group chat with 47 unread messages.

So we gave Vector a glow-up worthy of Alexis Rose herself. 💅

The new Segments redesign and Visitor Feed bring clarity, speed, and full contact-level visibility to your marketing. Finally, you can see who’s actually engaging and act on it in one clean, intuitive experience.

Because honestly? You deserve better than vibes-based targeting.

✨ The Segments redesign

Your favorite B2B marketer’s least favorite chore just got fun.

The new Segments page helps you build and manage audiences with total clarity all from one streamlined view.

Now you can:

• See every segment in one place with sync size, status, and data source clearly labeled.
• Filter by how people engage: site visitors, off-site intent, CRM contacts, or CSV uploads.
• Build from scratch or use Playbooks for proven, strategy-ready audiences.
• Push your segments to LinkedIn, Google, Meta, or your CRM. No spreadsheets, no manual uploads.

💡 So what: Segments turn contact-level signals into actionable audiences. Whether it’s re-engaging event attendees, targeting in-market buyers, or syncing warm leads into LinkedIn, you can now activate campaigns faster and finally connect marketing signals to outcomes.

Check out this help article to learn more.

👀 The Visitor Feed

Your site isn’t anonymous and neither are your results anymore.

The new Visitor Feed gives you a real-time view into exactly who’s engaging with your brand.

Now you’ll know:

• Who’s visiting your site, by name, title, and company.
• Who’s clicking your ads, even if they never fill out a form.
• Who’s researching your category or competitors before they ever find you.
• Which campaigns, sources, and mediums are bringing in real ICP contacts.

Each contact record shows their pages viewed, traffic source, and ad engagement history, so you can spot intent patterns and tailor your next move.

💡 So what: This isn’t just data for dashboards.

• Demand gen teams can see which ads actually drive ICP clicks, not just CTRs.
• ABM teams can catch early buying signals and run retargeting plays that stay relevant.
• Sales and CS teams can get Slack alerts when key accounts reappear on-site — and follow up while interest is fresh.

It’s not “tracking.” It’s timing.

🎯 How it all fits together

Think of it this way:

• The Visitor Feed is where you see what’s happening: who’s visiting, clicking, and researching.
• Segments are where you act on it: turning those insights into live audiences and measurable campaigns.

Together, they connect every Vector signal into one clear, contact-level system.

Website De-anonymization (focus: Visitor Feed)

• See exactly who’s visiting your site by name, title, and company.
• Filter by ICP fit, engagement level, or page views.
• Use those visitors to trigger Slack alerts, segment updates, or retargeting campaigns.
  
  • ‍So what: You finally know which accounts and buyers are showing up and can follow up instantly.

Ad Reveal (focus: Visitor Feed → Segments)

• View who clicked your paid ads even if they didn’t convert.
• Add them to a Segment for retargeting or nurture plays.
  
  • ‍So what: You can now track cost per ICP click, spot top-performing campaigns, and make every ad dollar accountable.

Off-Site Research (focus: Visitor Feed → Segments)

• Identify who’s researching your industry or competitors across 400K+ publisher sites.
• Build Segments of in-market buyers before they hit your site.
  
  • ‍So what: You get in front of buyers earlier and shape their consideration with proactive ads.

Contact-Level Advertising (focus: Segments)

• Turn contact-level data like site visits, ad clicks, intent research, CRM updates into dynamic ad audiences that refresh automatically.
• Sync them across LinkedIn, Google, Meta, Reddit, and more without manual uploads or stale lists.
• Layer on behavioral signals to trigger perfectly timed campaigns that reach the right people, right when they’re showing interest.
  
  • ‍So what: Every impression hits closer to home. Your ads stop chasing accounts and start connecting with real buyers — automatically.

Signal-Driven Ad Audiences (focus: Segments)

• Use signals like site visits, ad clicks, or CRM updates to auto-refresh ad audiences.
• Sync them to LinkedIn, Google, Meta, and more — no manual list uploads.
  
  • ‍So what: Your targeting stays fresh, precise, and fully aligned with real buyer behavior.

Why it matters for marketers

Because audience building shouldn’t feel like deciphering a group chat.

With the redesigned Segments + Visitor Feed, marketers can:
✅ Connect data across every touchpoint: site, ads, CRM, and off-site research.
✅ Build and activate audiences based on real behavior, not assumptions.
✅ Measure results by contact-level ROI: proving impact with hard evidence.
✅ Turn every visit, click, and impression into a signal for smarter action.

The best part? It’s intuitive. You don’t need a 40-tab spreadsheet or six platforms to figure it out.

The new Segments and Visitor Feed redesign bring your data (and your sanity) back together.
No more anonymous traffic. No more mystery metrics. Just real people, real signals, and real ROI.

As Alexis would say:

“I love that journey for you.” 💅

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