Product release: Audience Sync — build once, activate everywhere (now including Meta)

Audience sync just went Megazord mode: build once, activate everywhere (now including Meta).

Meta is officially live in Vector audience sync.

That means the audience you build once in Vector can now sync directly into:

• Meta Custom Audiences
• LinkedIn Matched Audiences
• Google Customer Match
• Reddit Custom Audiences

No CSV uploads. No rebuilding the same filters five times. No “who owns this list?” group Slack messages.
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Just clean, powerful, always-updated audiences: everywhere your buyers scroll.

Wait…why does this matter so much?

Because building audiences inside ad platforms has always been the biggest friction in multi-channel marketing:

• Filters don’t match between platforms
• CRM lists go stale the moment you export them
• SDRs flag contacts that Marketing didn’t target
• Marketing flags leads Sales never followed up on
• And someone always forgets to update that one Matched Audience that still has prospects from 2022

Enter Vector.

Vector turns audience building into a centralized, dynamic layer that keeps your targeting aligned across every channel automatically.

And with Meta joining the squad, this is where things go full Megazord.

⚡️ Your platforms are no longer scattered channels

They finally form something bigger.

If you grew up on Power Rangers, you already know the moment:
the Rangers stop fighting separately, the Zords snap together, and suddenly they’re piloting one massive, synchronized force.

That’s what Audience sync does for your ad platforms.

Build your audience once in Vector and let Meta, LinkedIn, Google, and Reddit. One unified audience, fully aligned and always in sync.

Your ICP logic, account lists, opp stages, and signals live in one place.
Vector pushes those decisions everywhere else.
And each platform becomes an execution arm of a bigger, coordinated whole.

🔧 How audience sync works

(in real human language)

1. Build the audience in Vector

Use triggers like:

• Website visitors
• Ad Reveal clicks
• CRM opportunity stages
• CSV uploads
• Dynamic contact lists
• Competitor interest
• UTM-based engagement

Add simple filters:
Account list + Title/Seniority is always the highest-impact starting point.

2. Add “Ad Audience” actions

Choose:
✓ Meta
✓ LinkedIn
✓ Google
✓ Reddit
(or all four at once)

3. Vector keeps them fresh: automatically

As contacts qualify in/out:

• Meta audience updates
• LinkedIn audience updates
• Google audience updates
• Reddit audience updates

You don’t touch a CSV ever again.

🚀 Three plays to run right now

These are practical, proven, and built to take advantage of multi-channel sync.

Play #1: Google Ad clicks → ICP filter → multi-channel retargeting

Use Ad Reveal to identify who clicked your Google ads.
Filter down to your ICP.
Sync that segment to Meta + LinkedIn + Reddit.

Why this works:

• Google wins the click
• Meta + LinkedIn reinforce the message
• Your SDRs get identified clickers in CRM or Slack

This is the highest-effort lift with the lowest actual effort.

Play #2: Surround-sound messaging for open opps

Create a CRM-driven segment for:

• Open opportunities
• Decision-maker titles
• Active buying group members

Sync to Meta + LinkedIn.
Run BOFU creative matched to Sales messaging.

Why this works:

• Buyers see the same story in their feed + inbox
• You accelerate consensus
• Deals close faster

Play #3: Warm up cold or stalled deals with light-touch Meta Ads

Upload cold leads or stalled opps as a static CSV or dynamic CRM list.
Sync it to Meta for soft, value-first content.

Why this works:

• Zero SDR touches needed
• Keeps you top-of-mind
• Reactivates timing-sensitive buyers

📊 How to validate your sync is working

Inside Vector:

• Visitor Feed (pictured): confirm identified visitors + ICP accuracy
• Segments: watch audiences grow in real time
• Campaign Reporting: monitor match rate, CTR, form fills, engaged contacts
• Ad Reveal: track which real humans interacted with your ads

Inside ad platforms:

• Check audience sizes 24–48 hours after syncing
• Confirm active audiences match Vector segment names
• Align campaign creative with your funnel stage

🧩 Troubleshooting

(because marketing ops is still real life)

Audience too small?
Loosen filters. Start broad, tighten later.

Low match rate?
Lean into business domains (LinkedIn > Gmail clicks).
Ensure your UTM structure is solid.

Meta audience looks delayed?
Give the first sync 24–48 hours.
After that, it runs in near real time.

No identified visitors?
Check pixel placement + subdomains + consent timing.

🎯 The bigger story: Marketing finally gets a control center

Audience sync isn’t just a feature.
It’s how modern teams finally take back control from scattered ad platform logic.

• One audience
• One source of truth
• One place to define ICP
• One engine that updates everywhere automatically

And now with Meta, your channels really do operate like one unified Megazord—aligned, powerful, and always in sync.