Jess Cook

A modern paid ads strategy for B2B marketers who want to reach real buyers on LinkedIn, Google, Reddit, and Meta—and drive revenue impact faster.

Here's how we spotted the signs it was time, hit reset without combusting, and turned a “we what do we do?” moment into a masterclass in focus.

The days of blasting ads into the digital void are over. Advanced targeting is about precision, timing, and knowing buyers by name.

Instead of guessing who might care, signal-based ads activate real-time buyer behavior and turn them into ad audiences—so you can reach the with the right message at the right time.

Signals are the breadcrumbs your buyers leave when they’re evaluating. If you can capture and activate them, you cut wasted spend, show up at the right moment, and deliver leads sales actually trusts.

Ad targeting shouldn’t be guesswork. Learn the strategies to ditch broad filters, cut wasted spend, and build audiences that actually convert.