RB2B vs. Influ2: Which should you choose?

About RB2B

RB2B de-anonymizes your website visitors in real-time — revealing the exact names, emails, and LinkedIn profiles of people at companies browsing your site. Focus stays sharp with U.S.-only traffic filtering. The platform instantly pushes this goldmine directly to Slack or your CRM, so you can reach prospects while they're still thinking about your solution.

About Influ2

Influ2 tracks engagement at the contact level — showing you exactly which individuals are clicking, viewing, and engaging with your content across every touchpoint. Revenue attribution connects the dots from first ad impression to closed deal. The platform uses first-party data matching to target specific decision-makers across LinkedIn, Facebook, and Google, then feeds this engagement intelligence back to your sales team through seamless CRM integrations.

What do users say?

RB2B users haven't shared enough public feedback yet to paint a clear picture — the platform's newer status means we're still waiting for comprehensive user reviews to surface.

Influ2 users consistently praise the platform's ability to target exact individuals within their target accounts. They love the detailed person-level engagement insights that help sales teams prioritize outreach and boost conversion rates. Users rave about the exceptional customer support — calling the account teams "helpful" and "wonderful to work with." The precise targeting capabilities get high marks, though users want improvements like real-time activity viewing, better ROI reporting, and industry benchmarks for campaign performance analysis.

Comparison

RB2B

• RB2B delivers real-time website visitor identification with person-level contact details for U.S. traffic — pushing actionable lead intelligence directly into Slack and CRM workflows. Strong integration capabilities enable immediate automation, though geographic limitations restrict global reach.

• The freemium model starts at $149/month with straightforward credit-based billing — no long-term contracts required. The free tier has significant limitations, and the platform's newer status means less proven track record compared to established players.

Influ2

• Influ2 specializes in person-level ABM advertising across multiple channels — providing granular engagement tracking and revenue attribution from first impression to closed deal. The platform excels at sales-marketing alignment by delivering real-time intelligence about individual prospect interactions with your targeted campaigns.

• Bundled pricing simplifies budgeting by combining platform and media costs, though success requires well-defined target lists and strong sales-marketing cooperation. The focus on known contacts means it won't capture anonymous prospects or provide broad intent data discovery.

RB2B works best for U.S.-focused B2B companies that prioritize speed — teams that want to capitalize immediately on website traffic through real-time lead alerts. Perfect for sales teams using Slack who need instant notifications when high-value prospects hit their site. Influ2 serves enterprise-focused organizations with mature ABM programs that need precise, person-level advertising across multiple channels to nurture specific decision-makers through complex sales cycles.

Both tools enable contact-based marketing but approach it differently — RB2B identifies individual contacts from anonymous website visitors, while Influ2 targets known contacts with personalized advertising. This contact-level capability transforms modern B2B marketing by enabling personalized outreach at scale, improving conversion rates through targeted messaging, and providing the granular attribution data necessary to optimize ad spend and demonstrate ROAS to executive stakeholders.

Do you need account-based marketing, or something else?

Here's what's flipping ABM on its head: your funnel isn't about anonymous accounts. It's about the exact decision-makers and influencers within those accounts.

That's what makes contact-based marketing (CBM) a breakthrough. Instead of chasing broad account intent signals, contact-based marketing pinpoints the exact people engaging with your content in real-time — even when they ghost you without converting.

This solves the traditional tension of intent-based marketing by clearing up the ambiguity.

With contact-level data, you can reveal high-priority leads by identifying the individuals behind key touchpoints. Deliver hyper-targeted ads based on specific contact behaviors. Bridge the gap between marketing and sales alignment with actionable, lead-level insights that actually drive pipeline.