UserGems + Vector: Teaming up to help B2B teams stop spraying and praying for good

What if your marketing team could instantly turn those visitors into targetable audiences for ads, outreach, and follow-up?

Or your reps could see exactly who’s visiting your website, not just the company name? 

That’s exactly what the new UserGems + Vector partnership delivers.

Whether you’re in marketing, sales, or RevOps, this collaboration turns previously invisible website visitors into clear, actionable contacts your team can prioritize and engage.

Vector and UserGems

What does this partnership bring to the table?

With the combined power of Vector’s contact-level website de-anonymization and UserGems’ buyer intelligence and automation, prospecting just got a serious upgrade.

Here’s the breakdown:

• For Vector users using UserGems: You can now enrich your de-anonymized website visitors with UserGems’ signals, like job changes, buying group insights, and CRM context, to focus on the highest-value leads.
• For UserGems users using Vector: You can add Vector’s ability to uncover exactly who’s on your site, which pages they visit, and how often. No more guessing.
• For both: Teams get a single, unified view of the real people behind your website traffic, plus the tools to activate them in both sales and marketing channels.
  
  • Need a UserGems account? Vector's customers that want to also sign up for UserGems get a 10% discount across all packages.

The result?

Fewer missed opportunities and more conversations with the right buyers, faster.

Why this matters for your business goals

Here’s the thing about website traffic: it’s not enough to know that “a company” visited. You need to know which person, so you can follow up in a relevant, timely way.

This integration gives teams the tools to:

• Maximize visibility: Identify the real people behind anonymous visits whether they’re on your pricing page, case studies, or product docs.
• Streamline sales workflows: Prioritize the visitors most likely to convert with UserGems’ scoring and AI-based recommendations.
• Run more targeted campaigns: Sync high-value visitor lists to your ad platforms (like LinkedIn) for coordinated marketing + sales plays.
• Activate fast: Get value within minutes, no complex setup or months-long implementation.

How to get started

Good news—you don’t need a complicated onboarding process to see value.

• If you’re a UserGems customer – Simply connect your Vector account to start identifying and enriching your site visitors.
• If you’re a Vector customer – Add UserGems to enrich and prioritize those visitors based on dozens of additional buying signals.
• Not using either yet? – Now’s the perfect time to try them together and see how much more pipeline you can uncover.

Ready to see the people behind your web traffic?
Book a demo or contact your UserGems or Vector rep to learn more. 

‍