WEBSITE VISITOR IDENTIFICATION

7% of your visitors stay anonymous. Reveal them.

Vector identifies anonymous website visitors at the contact level, shows the behavior behind every visit, and pushes named buyers to LinkedIn, Google, and your CRM in real time.

Your best buyers are on your site right now. You just can't see them.

Buyers click your ads, compare your features, read your pricing page, then leave without filling out a form. The tools you pay for to solve this problem tell you which company they were from. But knowing “someone from Amazon visited” doesn’t prove your ad worked—or tell a rep who to call.

Turn anonymous visits into named buyers

Reveal de-anonymizes your website visitors and ad engagers at the contact level. Name, title, company, and the exact pages they viewed, synced to your CRM with the behavior that proves intent.

See how Reveal works →

Match ratRe-engage identified visitors with precision adses that
actually work

Target builds live ad audiences from the people who actually visited, so your spend reaches real buyers instead of leaking into lookalikes and the wrong organizations.

See how Target works →

What changes 
when you see 
visitors by name

Contact-level identification

Know the name, title, email, and company behind ~30–35% of your US website visitors.

ICP filtering

Surface only the visitors who match your target profile, not every random visitor.

Real-time alerts

Reps get notified in Slack and/or CRM the moment an ICP contact visits a high-value page.

Page-level intent

See which specific pages they visited: pricing, case studies, competitor comparisons.

ICP attribution

Connect ad clicks to site visits to pipeline, even when the buyer never fills out a form.

From anonymous traffic to named pipeline in three steps

Step 1

Vector identifies 
your website visitors 
by name

Install Vector's pixel and start seeing the actual people visiting your site — by name, title, email, company. No forms required. Vector identifies ~30–35% of US traffic at the contact level, not just the company level.

Step 2

Filter to ICP and route in real time

Not every visitor matters. Vector filters for contacts that match your ICP and routes them instantly. High-value page visits trigger Slack alerts for sales, auto-create contacts in Salesforce, or add visitors to retargeting audiences.

Step 3

Connect the dots from ad click 
to pipeline

A contact clicks your LinkedIn ad on Monday, visits your pricing page on Wednesday, and talks to a broker on Friday. Vector connects all three touchpoints to one named person, so marketing proves attribution and sales reaches out with full context.

When your ad audiences are dialed in, everything clicks

7.8%

CTR on LinkedIn

"Vector audiences ensure we have the right people in our campaigns vs. hoping with LinkedIn."

Sidney Waterfall

VP of Marketing, OpenBrand

3x

lower cost per click

17x

ROI in just three months

"Vector shows us exactly who clicks with our ads — real names that turn into real opportunities."

Cindy Dubon

Director of Growth

Marketing, Goldcast

3x

CTR with Vector audiences

Alex Barca

Director of Demand Gen, Klue

"We've generated opportunities from contacts we didn't even know were interested in us — until Vector showed us."

Frequently asked questions

What is contact-based advertising?

It’s advertising built for how B2B buyers actually behave. Instead of targeting anonymous visitors or whole accounts, contact-based ads reach real people verified contacts who match your ICP and are already engaging with your brand.

How is this different from retargeting?

Retargeting chases anyone who’s been to your site.

Contact-based advertising focuses only on known, qualified contacts — using real names, titles, and companies, so you spend less on noise and more on buyers who matter.

Where can I run contact-based ads?

Everywhere your audience is. Vector connects your contact data to LinkedIn, Google, Meta, and other major ad platforms so your targeting stays consistent across channels.

How does Vector know who to target?

Vector sees who’s engaging with your brand on your site, in your ads, and across the web and matches that activity to verified contacts from your CRM and data partners. So your audiences always reflect what’s actually happening, not a static list.

Your best buyers are already on your site.

You just can't see them yet.

See who's visiting your site right now — by name, title, and company. No forms required.