Reddit ADS
B2B contact-level targeting for Reddit ads
Reddit has zero native B2B targeting. No job titles. No company filters. No seniority. Vector changes that. Now you can target B2B decision-makers by name on Reddit, the same way you do on LinkedIn.
Target real buyers on Reddit
Reddit is where your buyers do real research. But it was never built for B2B.
You’ve dialed in your audience: job titles, company sizes, seniority. All for your campaign report to be full of clicks from people who will never buy. And email list match rates hover around 13% — leaving 87% of the contacts you want to reach invisible to LinkedIn. Paid shouldn’t feel like this. You should know exactly who you’re reaching, before you spend a dollar.
See which buyers are already researching on Reddit
Build Reddit audiences from real buyer signals
What changes when Reddit becomes a B2B channel
B2B targeting on a B2C platform
Personal email enrichment
Contact-level audiences
Preview before you spend
One strategy, every channel
Reddit was never built for B2B targeting. Now it is.
Vector enriches your contacts with personal identifiers
Your B2B email list won’t match on Reddit since sign-ups are with personal accounts. Vector enriches each contact with the personal emails and identifiers Reddit actually recognizes.Now your buyers aren’t anonymous. They’re reachable.
Preview, then launch with confidence
See exactly who’s in your audience before spending a dollar. Filter by title, seniority, and ICP fit. When it looks Build and preview your Reddit audienceright, push to LinkedIn with up to 90% match rates.
Launch contact-level campaigns on Reddit
Push your audience to Reddit and run ads that reach named decision-makers, not anonymous community members. Track who clicked, who engaged, and feed that signal back into your pipeline.
When your ad audiences are dialed in, everything clicks
7.8%
CTR on LinkedIn
"Vector audiences ensure we have the right people in our campaigns vs. hoping with LinkedIn."
Sidney Waterfall
VP of Marketing, OpenBrand
3x
lower cost per click
17x
ROI in just three months
"Vector shows us exactly who clicks with our ads — real names that turn into real opportunities."
Cindy Dubon
Director of Growth
Marketing, Goldcast
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3x
CTR with Vector audiences
Alex Barca
Director of Demand Gen, Klue
"We've generated opportunities from contacts we didn't even know were interested in us — until Vector showed us."
Frequently asked questions
How does Vector make B2B targeting possible on Reddit?
Reddit users sign up with personal emails, not work emails. Vector enriches your B2B contact list with the personal identifiers Reddit actually recognizes, so you can target decision-makers by name on a platform that has no native B2B filters.
What kind of match rates can I expect on Reddit?
With B2B emails alone, match rates on Reddit are effectively 0%. With Vector's identity enrichment, you can reach ~30% of your target contacts and turn Reddit from an untouchable channel into a real B2B play.
Is this just retargeting?
No. Vector builds proactive audiences from your target account list, CRM, or signal-driven segments. You're reaching your ICP on Reddit whether or not they've visited your site.
Can I run the same audience across Reddit and LinkedIn?
Yes. Vector lets you build one contact-level audience and push it to LinkedIn, Reddit, Meta, Google, TikTok, and X — with optimized match rates for each platform.