Turn Target Account Traffic into Seller Action

Vector Team

You're already doing the hard part: getting target accounts to your site. But if no one follows up, it’s wasted momentum.

This play helps you turn anonymous site visits from high-priority accounts into CRM signals sellers can act on. Whether you push them to Salesforce, HubSpot, or Slack, the goal is simple: make sure reps know where to focus, based on who’s already engaging.

The Vector Way:

Most marketing teams drive engagement, but the handoff to sales is murky—or manual.

Vector flips that.

With contact-level and account-level detection, Vector tracks visits from your top accounts and routes them directly into your CRM. That means sellers get a daily stream of warm accounts already in-market, without chasing spreadsheets or digging through Slack threads.

This isn’t about blasting reps with alerts. It’s about building a clean, prioritized queue of “who’s warming up right now.”

When to use this play:

Use when:

You’re running ABX or demand gen campaigns targeting a list of accounts
You want to track engagement from site visitors tied to those accounts
You need to help sellers prioritize outbound or nurture follow-up
You want to pass marketing signals into the CRM automatically

Goal

Help sales prioritize the right outreach by pushing engaged target account activity into your CRM.

Objectives

Detect when a target account visits your site
Route that signal to your CRM or sales engagement platform
Help reps focus daily efforts on warmed-up accounts
Increase ROI from paid campaigns, SEO, and partner programs

Use case

You’ve been running ads, publishing content, and hosting events to drive interest from your top 250 accounts. Vector detects when a visitor from Acme Corp hits your site and matches them to your target list—then pushes the event into Salesforce. The AE sees it and adds Acme to their priority follow-up list for the day.

Play type: Outbound Prioritization | ABX Alignment | CRM Activation Estimated time to execute: 45 minutes to configure; runs continuously

How it works:

Step 1: Install the Vector pixel
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Make sure Vector is tracking your digital properties (e.g., website, landing pages). This powers visit detection.

Step 2: Upload your target account list
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Use CSV import or CRM integration to sync your ABX list. Tag them clearly: e.g., “2024 Target Accounts.”

Step 3: Match visits to target accounts
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Vector will identify when someone from a target account visits your site. You can refine this with filters like:

Frequency (e.g., 2+ visits this week)
Page type (e.g., product, pricing, demo)
Contact type (if known)

Step 4: Push to CRM or sales alert system
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Configure your desired action:

Push activity to Salesforce or HubSpot as a logged event or task
Add the account to a “warm list” queue or campaign
Notify the account owner via Slack or email

Example alert:

“🔥 Target account [Acme Corp] visited the [Product Overview] page today. Not in active opp. Worth a check-in?”

Step 5: Build a daily seller motion
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Create a dashboard or filtered view in your CRM showing “Engaged Target Accounts This Week” to help reps prioritize outreach and follow-up in real time.

Wrap-up: help sellers strike while interest is warm

You’ve done the work to drive account traffic—don’t let it die in your analytics.

This play turns anonymous visits into prioritized sales actions, giving your team a clear queue of which accounts are heating up now.

Marketing example: A Demand Gen Manager sees strong site traffic from target accounts and knows the signal is reaching Sales in real time—without having to send a weekly recap deck.
Sales example: An AE opens their CRM each morning to see which target accounts engaged yesterday, then personalizes outreach accordingly.